If you came from the hall entrance, you'd probably see this part of the Sega booth first. It's the open theater. Sega was showing off some game trailers for titles like Yakuza 3 and Sonic Unleashed.
Yakuza 3 section. Heading just beyond the theater, you'll see the Yakuza 3 area. This is probably Sega's biggest game at the show.
428 is a live action title that's set in modern day Tokyo. Just like its setting, the game will be available in Japan only.
Phantasy Star is one of Sega's biggest series. With that in mind, it shouldn't be a surprise to see huge crowds gather around the booth for DS RPG, Phantasy Star Zero.
Just like Phantasy Star, Sega's other DS J-RPG offerings such as Shining Force: Feather, 7th Dragon, and Shiren the Wanderer 2 were extremely popular with the Japanese crowd. Infinite Space, the spacecraft building RPG, did well too.
Just around the corner was the Let's Tap display area. It's about ... tapping. You can read our full hands-on with this title by clicking here.
We've pretty much finished the outside of Sega's booth with the earlier photos, but now we're going inside. Turning inward, Sega had more games like Phantasy Star Portable and Sonic Unleashed.
Sega also had this wall of Culdcept cards to show off.