Search results for advertising (1497 results)
PSA: Morgan Minute on advertising
We've discussed the potential benefits of in-game advertising before, but you know, we just don't seem to be seeing the benefits. Ads keep popping up in more and more games -- hell, we've even got spyware built into games to target us more efficient...
Vii would like to advertise
How hilarious is this Vii thing? We can't believe the unit is even being bought by some people, let alone making enough money to warrant advertising. But, sure enough, here we sit talking about a commercial for the thing. We're kind of tempted to tr...
Joystiq readers critique Hitman advertisement
Our inaugural weekly feature asking readers to dissect advertising was a hit, generating 110 comments (and counting). Readers eloquently debated the merits of the controversial Hitman advertisement that featured a scantiliy clad woman shot through t...
The growth of in-game advertising
It's "warm and fuzzy" feelings all round for in-game advertisers, according to these predictions from MarketingSherpa and Yankee Group. While in-game advertising isn't top of the list for corporations, with only 10% of respondents quizzed a...
SCEA patents advertising that interrupts gameplay
A patent filed by Sony Computer Entertainment America in 2011 describes an advertising system in which a game would be "suspended" during play, an advertisement would come up, and then the game would continue – much like TV commercials interru...
Advertising coming to Xbox 360 achievements
They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a...
Microsoft patents advertising Avatars for MMOs
As seen in documents dug up by Siliconera, Microsoft has patented what the site calls "advertars" -- Avatars generated by advertisers to pimp their products in MMOs and virtual worlds. According to the plan as it's laid out in the patent, players c...
Sony hires Deutsch for Playstation advertising
Agency Spy reports that Sony Computer Entertainment of America has already decided upon a successor for the American Playstation advertising account. The Los Angeles-based agency Deutsch, Inc. will reportedly be taking over the $150 million account...
Pain: an experiment of in-game advertising
Have you tried the newest PSN downloadable title, Pain? If you have, you'll have noticed the abundance of billboards that litter the virtual city. While currently focused on SCEA games, such as Buzz for PS2 and the upcoming High Velocity Bowling fo...
IGA details Burnout in-game advertisers
In-game advertising company IGA Worldwide outlined today how it plans to provide advertising to Electronic Arts' Burnout Paradise. Advertisers cited include Burger King, CompUSA.com, Diesel, Gillette and Sling Media, among others. The Gamasutra art...
IAB seeks to create UK game advertising council
Not to be confused with the Advertising Bureau of the Internet (splitters!), the Internet Advertising Bureau is a non-profit that focuses on "the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, an...
Nintendo to pull advertising in the wake of Wii shortages
How serious is Nintendo about the Wii shortages? Serious enough to pull some of its advertising for the console, admitting that demand far exceeds supply, and further admitting that advertising a virtually unavailable product just doesn't fit with ...
Wii would like to receive an award for advertising
It looks like Nintendo's "blue ocean" strategy is paying off for more than just Nintendo! The company's ad agency, Leo Burnett, announced that their "Wii would like to play" advertising campaign has been awarded an Effie award (which is apparently ...
All I want from Sony is better advertising
The Internet is filled with tons of awful, awful things. And the people of Something Awful make their living looking for the Internet's worst. They discovered a Sony-owned and operated blog called "all i want for xmas is a psp." While many PSP ent...
Sony 'opening up' PS3 in-game advertising platform
Competition ahoy! Even though CEO Sir Howard "young people don't like advertising very much" Stringer is skeptical of in-game advertising, that hasn't stopped Sony from pursuing that path with some determination. After appointing Darlene Kindler to...
