A Wal-Mart spreadsheet allegedly listing products that the company is having difficulty stocking states that the 40GB PS3 "will be replaced with [a] new model in early August." We received this sheet from an employee that's sent us solid information in the past though s/he can't confirm the origin of the note that the model will be replaced. Of course, in the eternal battle over semantics, "replaced" could simply mean some minor tweaks to the model and the addition of the DualShock 3.
For those keeping track, if the 40GB version actually ceases production it would be the third version of the PS3 to do so. Let's take a trip down memory lane: The 60GB PS3 was last seen in late 2007 roaming the plains of retail (some still speak of finding them in random places today) and the 20GB was officially declared dead in early 2007 after it went missing from retail for months. Perhaps next week's E3 will shed some light on the fate of the 40GB unit.
Update: Adjusted for the possibility that "replaced" could mean basic changes to 40GB model, like the addition of DualShock 3.
We knew it was coming, but now we have a fancy press release in our inbox confirming it. Sony Computer Entertainment Europe has officially announced a Grand Theft Auto IV bundle "exclusively" for the PlayStation 3. As you might expect, the bundle's release will coincide with that of the carjacking, city-wrecking romp on April 29th. The €439 (RRP) package will contain a 40GB PlayStation 3, a Sixaxis controller and ... we forget what the other thing was.
Never one to cast judgment upon any potential customers, Sony has announced a new PlayStation 3 color aimed at Japanese kids in service of Satin. Packing a 40GB hard drive and a matching SIXAXIS wireless controller, the "Satin Silver" model is scheduled for release on March 6th at the price of ¥39,980, or approximately $666 $376.
Those hoping to feel Satin's rumblings in their idle hands can also pick up a similarly colored Dual Shock 3, which releases on the same day for ¥5,500 ($52). If you were foolish enough to pledge your allegiance to that Ceramic White model, consider this your chance to repaint.
Barring an unforeseen and highly regrettable change of plans, it would seem the 40GB Ceramic White PlayStation 3, first launched in Japan during November of last year, may be headed to US shores and stores. The information comes from an FCC filing concerning the fairer model, signaling the possible arrival of choice for those unsatisfied with the standard black monolith. Since the Ceramic White model included a Dual Shock 3 controller, it seems likely that the Sixaxis successor will arrive at the same (currently unknown) time.
As Sony hasn't made any announcements regarding further PS3 SKUs, we're awaiting official comment and will update this post accordingly.
Sony responds: "As you may know, there are many FCC filings like this each year. We haven't made any announcements about upcoming PS3 plans, but are comfortable with our current two sku strategy. We are continually evaluating the market trends and consumer input to determine the appropriate PS3 models for our territory. "
Sony's CEO Howard Stringer is giving a little tease about Sony's current PS3 sales numbers before NPD lays down the law later today with the October data. Stringer says that in the two weeks prior to Nov. 11, they sold 100,000 units per week. However, the NPD group will only reflect data for the month of October, which saw the PS3 selling between 30K and 40K per week, according to Stringer. Sales only expectedly jumped after the introduction of the 40GB model on Nov. 2.
Stringer admits to all the difficulties the PS3 has found in the last year, telling the Associate Press, "Obviously, we've taken so much heat over the year on PS3 ... Finally, the turning point has been passed." Although it's probably still too early to say that, at least Sony seems to be on the right path -- good thing everyone's sales go up during the holidays.
Even if your PS3 doesn't work with PS2 games, apparently your fancy, imported DualShock 3 controller will. And that doesn't just include letting you spin two (count 'em!) two analog sticks while you're catching monkeys with a net. No, friends, you'll also be able to feel the visceral thrill of rumbling as you whack the monkeys with your stun club. ... Or, you know, play other PS2 games that don't involve catching monkeys. The DualShock 3's rumbling abilities with PS2 games, which only a few would have noticed by now, was apparently added by the PS3's 2.0 firmware.
So the DualShock 3 is the newest gen of a next-gen peripheral now reaching back through time to accommodate a last-gen feature on last-gen games. But the only PS3s that support it will be those that play last-gen games, a feature that itself has become last-gen. We've honestly lost count of the layers of irony. Help us out here, Alanis.
After conflicting reports regarding the chipset being used for the new 40GB PlayStation 3 model, Sony's Kaz Hirai has explained to Japanese publication Impress that the new model will indeed use 65nm Cell processor chips, which will greatly reduce the power consumption of the console, while currently sticking with the 90nm RSX graphics chip.
Sony had deniedinitial reports of 65nm chips being used in 40GB version. Also mentioned in the interview is an indication that Sony is open, per se, to the possibility of bringing back the 20GB or 60GB models. "Depending on how the market reacts, it's possible for Sony to produce them again," he said. That would probably take people with pitchforks storming the Sony Castle demanding Metal Gear Solid 3 be fully compatible; we don't see it happening.
The word you're looking for is: FINALLY. Sony America finally gets their damn head in the game to sell some PS3s with a new ad campaign for this holiday. Sony Senior VP of Marketing and PSN Peter Dille wrote a long love letter on Sony's blog about the plan with this holiday's marketing. "Last year, we launched the PS3 with a campaign that become known as the 'White Room' and we received a strong reaction to those ads for being provocative and demonstrating the PS3's power," Dille wrote, obviously unaware of the extremedelusion in that statement. "With those technology messages now firmly embedded, we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear."
The 30 second spot (above) focuses on the exclusive games for the console. And in a shocker for Sony, they actually show the games in the ads. After the break is the 60 second spot focusing on the PS3's features. Now we wait to see if new consumers notice the lack of backwards compatibility in their new $399 PS3.
With both the Xbox 360 and PS3 now having the cheaper, more efficient 65nm CPUs integrated into their designs, the race to 45nm can truly begin. After that? We're predicting microscopic quantum CPUs.
You have to hand it to Sony: Once they've made their minds up, they like to act fast. For example, you might have thought that they would wait to cut the 80 GB PlayStation 3's price until the 40 GBs were in the wild, but not so. In fact, you can scoop up the only PS3 that can play PS2 games for $500 at your favorite game retailer, even though its little 40 GB brother won't be on the scene until Nov. 2.
Just do us a favor. If you're going to buy a PS3, make sure you're doing it for the right reasons. Make sure you're buying it for Warhawk or Everyday Shooter or high-def movies or any of the many perfectly valid reasons to buy one. But don't buy it out of fear. Don't buy it because you're afraid that when you do want one the system will be even worse, or missing some other key feature that you care about. You're too good for that, and you work too hard for your money to be bullied into spending it. You already know that Sony dropped backwards compatibility to make you buy more PS3 games, you don't need to let your hand be forced. Remember, you're the one with the power. They have to make it compelling for you.
MCV reports European tracking firm Chart Track informed them that the PS3 has seen a 178% increase in sales recently. They reached this conclusion calculating the "week-on-week PS3 hardware sales" following the introduction of the 60GB bundle and the new 40GB unit. It sounds like some fancy math is going on there, but we'll take any good news on the PS3 at this point.
Chart Track says the introduction of the 40GB PS3 created the third largest hardware sales week for the system behind the console's first two weeks on sale. Software sales also increased as Resistance: Fall of Man jumped the charts from #22 to #8. Heavenly Sword and Motorstorm also saw increases. It appears Sony is finally getting the PS3 into a price range consumers are comfortable with.
Sony announced today the 40GB PS3 will go on sale in Japan beginning Nov. 11. The 20GB and 60GB models, both still available in Japan, will have a 5,000 yen ($43) price cut next week. This means that the prices for the PS3 in Japan will be 20GB at 44,980 yen ($384), 60GB at 54,980 yen ($469) and 40GB at 39,980 yen ($341) yen. The 40GB is cheaper than the 20GB version, however it will lack backwards compatibility, memory card slots and a couple USB ports.
Sony is also unleashing a white version of the 40GB PS3 model for Japan in ceramic white. It will cost the same as the regular black PS3. A white DualShock 3 controller will also be available to purchase beginning Nov 11. If Sony can't offer consumers backwards compatibility, might as well razzle dazzle 'em with new colors.
According to The Hollywood Reporter, an "industry source" of theirs says the North American 40GB PS3 model will release on Nov. 2 at $399. Another source reveals Sony has been asking stores to try and clear out existing PS3 inventory by the November date. Just like the controversial European 40GB PS3 model, the North American model will also allegedly not be backwards compatible with the PS2.
Now that it looks like the NA 40GB PS3 will have the same issues as its Euro counterpart, we can't wait to hear Sony America's rationale on this, considering the European explanation was a bit lacking. Aeropause had a strong piece this weekend on their issues about this new PS3. They said, "So why is this the worst idea to ever come from Sony? Because it basically brings the PlayStation 3 back to its absolute zero starting point with its biggest unserved fan base -- the PS2 owners who have held out because of price ... It's no longer an 'upgrade' or a 'replacement' for the PS2, giving them pride in their brand loyalty, it's a brand new machine that stands alone and doesn't replace anything at all." Now we wait for the official announcement from Sony America and watch how they'll craft the message that gamers should focus on the "65 titles" for the PS3.
Due to popular demand from a previous editorial (this is a blog, after all, and editorializing does happen from time to time), we thought it best to clarify further why, exactly, we feel Sony's move to drop backwards compatibility from the 40GB PAL model was at best misguided and at worst cruel to its consumer base.
First off, the cost to Sony for including the software emulation is very minimal. Though some people have cited the Emotion Engine and Graphics Synthesizer, the combo chip was removed from the PAL design in late February 2007 and cost an estimated $27. Essentially, the software emulation has been running entirely on PS3 hardware for the full extent of its tenure in the PAL region. So that $27 that Sony is presumably saving by not using software backwards compatibility is misinformed.
Regarding PS One titles, Sony has told GameSpot that they will be compatible, which is a good sign. But why not extend those compatibility options to the PS2 library? As previously denoted, that software in its present form runs fine on PS3 hardware.
In separate interviews today both Sony UK boss Ray Maguire and Sony Europe spokesman Nick Sharples spoke about how the 40GB PS3 lacking backwards compatibility is fine. How is it fine? Maguire tells Eurogamer that by this Christmas the PS3 will have a whopping 65 games and so they feel "there's sufficient choice in the marketplace and that we're still better off using that money that we'd put into backwards compatibility in either investing in new games or using that money to help support bringing the price down." Meanwhile, Sharples tells GameDaily, "We have made clear on many occasions that our priority is on developing innovative new features and services for PS3 and not on backwards compatibility."
We really hate to do this, but we swear Sony must honestly think consumers and the press have the memories of goldfish. Let's just take it back to the PlayStation brand for two seconds. Sony's own Phil Harrison clearly and distinctly said in a 2006 interview with GamePro, "Backwards compatibility, as you know from PlayStation One and PlayStation 2, is a core value of what we believe we should offer. And access to the library of content people have created, bought for themselves, and accumulated over the years is necessary to create a format. PlayStation is a format meaning that it transcends many devices -- PSOne, PS2, and now PS3." A little over a year and "core values" go right out the window. Who needs backwards compatibility anyway when you've got 65 games to sell?
