Follow us on:

Posts tagged 42 Entertainment

42 Entertainment interviewed, ARG book discussed

Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars. The company created I Love Bees for Halo 2, a project for the movie A.I., and other ARGs; one of its current projects is clothing with clues to an ARG game. 42 Entertainment recently released...

Continue Reading

Joystiq interviews Elan Lee of 42 Entertainment

For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion...

Continue Reading

Wearable game launching soon

While alternate reality games of the past have been deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game websites,...

Continue Reading


Featured Stories

Image

Get a closer look at final retail Amiibos

Posted on Nov 22nd 2014 9:00AM

Image

Games we love and hate

Posted on Nov 21st 2014 3:00PM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW