Posts tagged 42 Entertainment

42 Entertainment interviewed, ARG book discussed

by Zack Stern (Dec 7th 2006 7:25PM)

Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars. The company created I Love Bees for Halo 2, a project for the movie A.I., and other ARGs; one of its current projects is clothing with clues to an ARG game. 42 Entertainment recently released ...

Joystiq interviews Elan Lee of 42 Entertainment

by Scott Jon Siegel (Nov 14th 2006 2:25PM)

For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion ...

Wearable game launching soon

by Jennie Lees (Feb 23rd 2006 7:00AM)

While alternate reality games of the past have been deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game websites, ...