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Posts tagged 42Entertainment

Game Head goes to 42 Entertainment, pesters about Halo 3

Is Geoff Keighley the only "real" gaming journalist? We're not actually qualified to say, but we do know this: he certainly is an astute young fellow. Instead of jocking up Bungie's crotch for any scrap of Halo 3 news, he went below the radar and to one of our secret crushes, 42 Entertainment. ...

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42 Entertainment interviewed, ARG book discussed

Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars. The company created I Love Bees for Halo 2, a project for the movie A.I., and other ARGs; one of its current projects is clothing with clues to an ARG game. 42 Entertainment recently released...

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Joystiq interviews Elan Lee of 42 Entertainment

For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion...

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Wearable game launching soon

While alternate reality games of the past have been deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game websites,...

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