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7-Eleven getting comfortable with game sales


7-Eleven, bastion of the 2AM munchies, has announced plans to expand its video game offerings. The company's current stratagem is to offer seven titles over the holiday season (like Wrath of the Lich King, Fallout 3, CoD:WaW, Gears 2) "while supplies last." Depending on how things go, Sleven plans to have more titles beyond the predicted "hot-selling" games.

Though we're all for 7-Eleven carrying games, we're even more for it continuing to break street dates on blockbuster titles like Gears of War 2 and Lich King*.

*Yes, we realize in the case of Lich King it didn't mean much because the servers weren't up, but it's avoiding the midnight lines that counts.

[Via Gamespot]

7-11 sells Wrath of the Lich King early


Apparently unhappy with "Operation 72 Oz. Frozen Soda" and "Project Huge Bag of Funyons," 7-11 has launched yet another salvo in the Obesity War: Starting sales of World of Warcraft expansion Wrath of the Lich King early. Our friends over at WoW Insider have received a picture from a fan able to procure a copy of his very own.

We'd take this opportunity to mock them, but we're sure WoW fans are already running to their local 7-11 for the chance to sit motionless for hours at a time, days earlier than their friends. Well, OK, they're probably not running.

Activision, 7-Eleven to promote Guitar Hero: Aerosmith, quench thirst


While Activision's upcoming Aerosmith-centric flavor of Guitar Hero may still have some of us sitting on the fence, a new partnership between the publisher and 7-Eleven ensures that we can at least enjoy and icy cold Slurpee while considering rocking out to the "bad boys of Boston." Activision and the convenience store chain, along with Coca-Cola and Microsoft have teamed to promote Guitar Hero: Aerosmith by offering 22-ounce Slurpee cups branded in the series' artwork, though bizarrely the above art is not of the upcoming version at all.

Each the cups will include codes on the underside to enter an online contest to win the game, an Xbox 360, or Microsoft Points. According to an official announcement of the promotion, the parties plan on giving away 744 copies of Guitar Hero: Aerosmith and 711,000 Microsoft Points throughout the month of May. In addition, 10 Slurpee drinkers will walk away with a shiny new console and a copy of the game, leaving us pondering the only other question worth asking: Wild Cherry or Classic Cola?

A look at 7-11's potential Wii slip up


GameSpot does a nice breakdown of this issue that Infendo brought up concerning the 7-11 Wii promotion and a listed approximate retail value of the console stated at $299.

Since Nintendo has already gone on record and said the price of the Wii will not go above the $250 mark, could this 7-11 slip up be a sign that Nintendo changed their mind amidst the hype? Not so much.

Conventional wisdom would suggest that perhaps the 7-11 ARV price would include some sort of package deal with the Wii, maybe an included game. The only sign that this is not the case, is the other products listed in the promotion are consistent with their normal retail value.

At the moment, Nintendo has kept quiet about the whole thing, so we'll all just have to keep a close eye on whether or not the company will go back on their sub-$250 word.

Oh, and by the way, the contest begins Nov. 1.

Slurp this -- free Wii from 7-Eleven! [Update 1]

In what has to be the coolest promotion of the year, 7-Eleven is offering 711people (of course) a chance at a free Wii starting in November. Distressed because there's no 7-Eleven in your neighborhood? Not to fret, fanboys and girls -- the official rules include a backup plan for those of us denied the pleasure of a Purple S'Creme. Until the Wii becomes available as a prize in November, there are other goodies to tide you over, like iPod Shuffles (that look like they can double as a pregnancy test stick in a pinch) and portable DVD players. Now that's awesome cool!

[Thanks to thebigL for sending this one in!]

[Update 1: Link issues.]

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