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Posts tagged ASA

UK regulator rules 'free' Dungeon Keeper ad was misleading

The UK's Advertising Standards Agency upheld a complaint against EA today, ruling the publisher misled customers by promoting its mobile Dungeon Keeper game as "free." The British authority told EA to ensure future adverts are upfront about what limits there are to "free gameplay" and how in-app...

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Sega Europe acknowledges Aliens: Colonial Marines trailers didn't reflect final content

Sega Europe will alter its deceptive trailers of Aliens: Colonial Marines in the UK to acknowledge the difference between promotion and final product. GI.biz reports a complaint to the Advertising Standards Authority in the UK by a Reddit user triggered Sega to make amends in order to avoid a...

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UK Advertising Standards Authority clears Mass Effect 3

The Advertising Standards Authority (ASA) of the UK will not act on claims that Electronic Arts misled consumers about Mass Effect 3 when it advertised "decisions you make completely shape your experience and outcome." "The ASA acknowledged the belief that players' choices in the game did not...

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PlayStation Move ad banned in UK for condoning 'violent behavior'

The UK's Advertising Standards Authority (ASA) has banned an ad for Sony's Move (and, by association, The Fight: Light's Out) after receiving eight complaints. Brand Republic reports that the watchdog agency said the ad was likely to "condone or encourage violent behavior" and wasn't suitable for...

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Report: UK Advertising authority to warn publishers to tone down violent ads

Overwhelming violence has never really been a problem in UK games advertising -- in fact, less than 1 percent of video game ads were turned down by the regulatory Advertising Standards Agency in the past year (a Kane and Lynch ad and Condemned 2 ad were the only offenders). However, according to a...

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ASA won't do anything about Change4Life ad

The Advertising Standards Authority, within Her Majesty's domain in the UK, has rejected complaints that the government's Change4Life campaign is misleading or offensive. GI.biz reports that while the ASA did understand the complaints of trade group Tiga and several publishers, it found that the...

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UK 'Change4Life' ad campaign attacks gamers

MCV reported this morning that an ad campaign titled "Change4Life," currently running in the United Kingdom, is targeting the region's gaming populace with some fairly suggestive remarks. Drawing a correlation between childhood game playing and "an early death," the British Heart Foundation,...

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ASA bans misleading Xbox 360 video rental service ad

UK's Advertising Standards Authority (ASA) has struck an advertisement for Xbox 360's video download service with the ban hammer because it did not disclose the expiration time frame of Video Marketplace content. The ASA investigated the advert after receiving a complaint that it did not specify...

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EA uses Xbox 360 graphics to sell Wii game in the UK

Tsk tsk, EA. It seems you've done a very naughty thing. Apparently, over in the UK, EA has been advertising Tiger Woods PGA Tour 09 in a very shady manner. They've been using the Xbox 360 version of the game in the ads, claiming it's gameplay from the Wii version of the game. Luckily, the UK's...

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EA uses Xbox 360 graphics to sell Wii game, gets caught

The UK's Advertising Standards Authority (ASA) has told EA to stop broadcasting a misleading ad for Tiger Woods PGA Tour 09. In the commercial, Woods is swinging a Wii controller, but a complaint to the agency accused the ad of using footage from the Xbox 360 version of the game. Which it did, as...

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