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Posts tagged Activision-Blizzard

Ephemeral entertainment and Activision's strategy for success

In a time when the video game industry is down to a handful of mega publishers and even small-scale independent developers have risen to become competitive, Activision stands out for making huge plays and reaping massive rewards. Activision Blizzard is going into this holiday season with one of...

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Call of Duty's three year cycle gives creative 'freedom to fail'

Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between...

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Call of Duty: Advanced Warfare Xbox One bundle unveiled

Microsoft's second Xbox One bundle of its Gamescom conference was for another big-hitter, namely Call of Duty: Advanced Warfare. The limited edition bundle comes with a digital copy of the Day Zero edition of the Sledgehammer shooter, and it'll include a custom console with a 1TB hard drive, as...

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Sierra returns... like, legitimately?

Activision has something planned for the long dormant Sierra brand at Gamescom 2014, which will take place next week in Cologne, Germany. Sierra has spent years as something we speak fondly of, but almost entirely in the context of GoG sales. For gamers of a certain age, Sierra holds hands with...

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Activision exceeds quarterly projections by $60 million in Q2

An Activision Blizzard quarterly report has revealed that the company behind games like World of Warcraft, Hearthstone, the Call of Duty franchise and Skylanders, has earned $970 million in revenue in its second quarter, $60 million more than its previous projection of $910 million. Activision...

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Diablo 3, Reaper of Souls condemn 20 million souls across all platforms

Since its initial release in 2012, Diablo 3 - combined with its recent Reaper of Souls expansion - has sold more than 20 million copies worldwide across all platforms, Activision revealed during a financial report today. Expect that number to level up when Diablo 3: Ultimate Evil Edition, which...

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Destiny beta: 4.6 million players guided by their Dinklage

The Destiny beta was a beast, with Activision announcing today that 4,638,937 players participated in the early access stress test of the game launching September 9. "Hosting a beta at this scale is an incredible feat, so we're thrilled to see the phenomenal response. But the beta is just a...

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Luke, it was your Destiny beta, but now it's over

Almost as if it was fated to, the Destiny beta came to an end late last night. So, just in case you woke up this morning excited to carry on your space adventures, we're here to dampen your mood to a level more appropriate for a Monday. Still, it's only a six-week wait until the game itself...

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Live Look: Hearthstone Curse of Naxxramas

If you've been interested in Blizzard's collectible card game Hearthstone, but the whole idea of competitive multiplayer is a turn-off, it's time to take another look at the title with the Curse of Naxxramas single-player expansion. Launched late yesterday, we did a quick little walkthrough of...

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Skylanders Trap Team Dark Edition debuting at Comic-Con this week

Developer Toys for Bob will showcase the upcoming figure-powered action game Skylanders Trap Team this week at San Diego Comic-Con, giving showgoers an early look at the collector-oriented Dark Edition prior to its launch in October. Skylanders Trap Team's Dark Edition is a special starter...

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