Posts tagged Ad 
Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm
Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin ...
Penélope Cruz stars as Mario in Nintendo commercial
Esteemed actress Penélope Cruz appeared in a recent commercial promoting the launch of Nintendo's 3DS XL and New Super Mario Bros. 2 in Europe. With a rather convincing performance as herself, Cruz giggled her way through stages of the latest Mario game while cradling the 3DS XL in her ...
Vita's North American commercial has 'Bad Intentions'
For the Vita launch (psst, it's next week), the Europeans are receiving an extravagant big-budget looking ad, while North America gets something that could have been produced with handycams and a copy of iMovie. But, hey now, at least it shows off the Vita for more than 20 frames and promotes some ...
PlayStation characters say thanks in awesome new ad
We spend so much time lavishing praise on our favorite video game characters, we never stop to wonder what they must think of us. Sony did, and the result is one of the best video game ads in recent memory. Just one complaint: Where's Master Chief? Thanks for the gratitude, John. ...
Super-secret public PlayStation commercial teases ... something
Kevin Butler is at it again, this time tweeting a mysterious commercial that teases some sort of reveal for October 5. The commercial tells the story of two paratroopers entering a strange nightclub of sorts and is packed with PlayStation references, including Sweet Tooth's van from Twisted ...
Gears of War 3 will have 'live' TV ads in the UK
Microsoft must be confident in early Gears of War 3 sales numbers, because the company has announced a new initiative to have "live" TV ads market the game. What this means is that during commercials, Microsoft will display the current number of players online in what we can only assume is an ...
Watch your back, puppies: Kevin Butler talks up EyePet
Sony faux-spokesman Kevin Butler's no stranger to talking smack about competitors -- though, for the life of us, we never expected him to turn his scornful eye upon infant dogs. Check out the US commercial for EyePet after the jump as we await a rebuttal from the dog people of the world. ...
Kevin Butler shows us the epic side of PlayStation Move
Sony, here's an idea: just let Kevin Butler control your entire company. Seriously, Sir Howard Stringer is a great guy and all, don't get us wrong -- we've been up plenty of nights bawling our eyes out while he cradled us in his big, burly arms, assuring us that the PS3 would in fact be okay -- but ...
Split/Second is $40 at Best Buy next week
Click image for more potential savings If you've been thinking about picking up Black Rock's fresh-out-of-the-garage racer, Split/Second, then you may want to keep Best Buy in mind. A tipster sent in a shot of next week's circular, which highlights the game's $20 savings. On top of the savings, ...
Netflix releases Wii-specific commercial
Netflix movie streaming may be available on all the major consoles in the States now, but it's the demographic-busting Wii that most recently got some high-quality ad treatment from the rental service. In the commercial, a gallant knight is off to fulfill his destiny and leaves "a piece" of himself ...
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Huffpost Live tackles Xbox One with our reviews editor, Richard Mitchell [Update: watch the replay]
Posted on May 21st 2013 6:15PM