Joystiq

Adidas MiCoach now published by 505 Games following THQ kerfuffle

Alexander Sliwinski — Mon, 30 Apr 2012 16:00:00 EST

505 Games will finish publishing duties for Adidas MiCoach, the game at the center of a multi-million dollar lawsuit and subsequent settlement between embattled publisher THQ and the sportswear maker. The Adidas MiCoach fitness game will be completed by UK developer Chromativity for Xbox 360 and PS3, and will launch this summer.

Adidas sued publisher THQ for $10.6 million back in March over the publisher's breach of contract to deliver MiCoach 24/7 by January. The case was settled later in the month, when THQ announced it would not publish the game and that a "third party" would reimburse THQ for certain development costs and work with Adidas to bring the game to market. Turns out 505 Games was Adidas' mystery date.

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Adidas MiCoach now published by 505 Games following THQ kerfuffle originally appeared on Joystiq on Mon, 30 Apr 2012 16:00:00 EST. Please see our terms for use of feeds.

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THQ and Adidas settle miCoach lawsuit [update: THQ statement]

Richard Mitchell — Wed, 28 Mar 2012 13:00:00 EST

THQ and Adidas have settled their $10.6 million lawsuit over the fitness game miCoach 24/7, reports Gamesta. A THQ representative informed the site that THQ will not be publishing miCoach. Details regarding the settlement are scarce, though an Adidas representative noted that the companies "amicably resolved the dispute, which will allow Adidas to get the miCoach game to market without delay and without compromising any of its unique features." Furthermore, "each party was recognized for and compensated for their important contributions to the game."

The lawsuit made the news earlier this month, with Adidas seeking $10.6 million in damages and alleging that THQ refused to turn over its publishing materials, thus keeping miCoach 24/7 from moving to a different developer. While we don't know how much money exchanged hands in the settlement -- THQ is in no shape to lose much cash right now -- it appears that miCoach 24/7 has indeed been moved to a new publisher.

We've contacted THQ for confirmation and further details.

Update: THQ has responded to Joystiq with an official statement regarding the lawsuit. The settlement dictates that Adidas will dismiss the suit and "a third party will reimburse THQ for certain of its development costs." Said third party will work with Adidas to bring the game to market. Finally, "THQ has no financial liability to Adidas or any other party in connection with the game." The full statement can be found after the break.

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THQ and Adidas settle miCoach lawsuit [update: THQ statement] originally appeared on Joystiq on Wed, 28 Mar 2012 13:00:00 EST. Please see our terms for use of feeds.

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THQ facing $10.6 million lawsuit from Adidas

Alexander Sliwinski — Tue, 06 Mar 2012 15:00:00 EST

Adidas is suing financially unstable publisher THQ for $10.6 million over an alleged breach of contract. OregonLive reports the sportsware company is seeking compensation for MiCoach 24/7, which THQ was expected to produce for Adidas in January.

According to the lawsuit, THQ informed Adidas in December that it would not be able to present the product and that developers who were working on the project had been laid off. Adidas is seeking $10.6 million in damages, also accusing THQ of refusing to turn publishing materials over to an alternative developer. Adidas is also seeking an injunction, preventing THQ from selling or transferring rights of MiCoach to another company.

THQ is currently in the midst of a massive "strategic realignment," having committed massive layoffs in the past few months and changing course away from kids games to save the cash-poor company.

THQ facing $10.6 million lawsuit from Adidas originally appeared on Joystiq on Tue, 06 Mar 2012 15:00:00 EST. Please see our terms for use of feeds.

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Adidas and EA team up on 'NFS: The Run'-ning shoe

Alexander Sliwinski — Tue, 11 Oct 2011 03:00:00 EST

Electronic Arts and Adidas collaborated to produce 100 pair of shoes tied into Need for Speed: The Run. The shoes, beyond an NFS detail, look like they were discovered in some box at the back of the Adidas warehouse, intended as a promo piece for the 1992 Spike Lee joint Malcolm X.

"Our goal with Need for Speed is to be more than just a video game franchise, as we view ourselves as a leader in youth and automotive culture as well," said Kevin Maher, senior director of marketing at EA, as our eyes widened at the hubris.

The first 50 pair of shoes will be available at the Adidas Originals Chicago store on October 10, with another 50 available at the San Francisco store on October 22. The first to purchase the shoes will be invited to "exclusive kick-off" events at the stores a few days later.

Adidas and EA team up on 'NFS: The Run'-ning shoe originally appeared on Joystiq on Tue, 11 Oct 2011 03:00:00 EST. Please see our terms for use of feeds.

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Adidas retro kicks come with a retro game

Randy Nelson — Thu, 18 Feb 2010 05:00:00 EST

Now here's a shoe-in for the list of the year's best gaming-related clothing: Adidas has brought back its ZX 500 running shoe, and, since it originally hails from the '80s, the gaming inspired design and coloring is a no-brainer ... right? The kicks may not be the coolest part of the deal, either; they come packaged with a combination bracelet/USB flashdrive containing ZX Runner, a PC game based on ... the shoe itself.

GameCulture writes that the game stars a character named "DJ Zed" who, according to Adidas, has five minutes to "run, moon-walk, climb walls, avoid some dodgy-looking thugs, collect power-ups, and pull off insane rooftop-to-rooftop stunts" in order to get on-stage before his set starts. It looks fittingly retro -- see for yourself in the video we've included after the break~~dance~~.

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Adidas retro kicks come with a retro game originally appeared on Joystiq on Thu, 18 Feb 2010 05:00:00 EST. Please see our terms for use of feeds.

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Deca Sports does more than Deca Sales

JC Fletcher — Tue, 05 Aug 2008 12:50:00 EST

Filed under: News

The Wii Sports formula -- accessible sports-based minigames -- has worked once again. Hudson sent out a press release announcing that 700,000 copies of Deca Sports have shipped worldwide. Just imagine how much business the company would have done if they had kept the ridiculous Sporta name around the world? Probably a bit less, actually.

Hudson, naturally pleased by this development, announced that they are committed to creating more hit franchises like Deca Sports, which probably means that they're going to hang around on Nintendo consoles. We expect Deca Sports to continue doing good business, as exactly the kind of "evergreen" game that Nintendo loves.

Deca Sports does more than Deca Sales originally appeared on Joystiq on Tue, 05 Aug 2008 12:50:00 EST. Please see our terms for use of feeds.

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Models enjoy Deca Sporta, Adidas

JC Fletcher — Mon, 17 Dec 2007 17:00:00 EST

Filed under: Video

Deca Sporta's site has updated with a new trailer featuring footage of all ~~deca~~ ten of its sportas. We're pretty excited about some more sports on the Wii, and Hudson has had experience designing small games for Nintendo systems. We think that if this game is any good at all, it could be more Wii Sports. But more than that, we're excited about Adidas products.

The many products in Adidas's footwear and activewear lines are exactly what even casual athletes need to maintain a healthy, fun lifestyle. We wouldn't dream of even pretending to play Deca Sporta for a trailer without comfortable, stylish Adidas gear. If you'd like to check out Adidas's products, you can do so from home with the convenient Shop Adidas website.

Adidas.

Models enjoy Deca Sporta, Adidas originally appeared on Joystiq on Mon, 17 Dec 2007 17:00:00 EST. Please see our terms for use of feeds.

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In-game ads adapting

Zack Stern — Fri, 06 Oct 2006 16:35:00 EST

Filed under: Culture, Business

While in-game ads aren't new, Wired News explores recent additions to the trend. Some advertisements are becoming more overt, while other forms of product placement are more subtly placed in games.

Adidas uses the product-placement route with frequent branding in NBA Live 07. Burger King takes the obvious, if comical approch in Fight Night Round 3, with an unlockable King mascot character who joins your ringside entourage.

Acclaim plans a different approach with free, ad-supported MMO games; pop-up ads from corporate sponsors would let you know which real-world company just paid for your in-game sword. We're interested in seeing how gamers view that tradeoff, but clearly there's a line where too many ads will scare players away.

See also: Grand Theft Auto: Coca-Cola City
See also: The King is in your Xbox 360

In-game ads adapting originally appeared on Joystiq on Fri, 06 Oct 2006 16:35:00 EST. Please see our terms for use of feeds.

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