Posts tagged Adscape

Google going against Xbox Live

by Richard Mitchell (Feb 23rd 2007 6:30PM)

In the recent acquisition of Adscape, Google picked up an interesting patent. It seems that Adscape was granted a patent in 2005 for a "system and method for interactive on-line gaming." While it's true that Xbox Live has been active since 2002, the patent was actually filed in September of that ...

Google purchases in-game ad provider, Adscape

by Ludwig Kietzmann (Feb 19th 2007 5:45PM)

Red Herring confirms what The Wall Street Journal suspected last month: Google has purchased the ad firm, Adscape, for a cool $23 million. The move is expected to pave the internet company's way into in-game advertising, though sources within the advertising world warn it won't all be a smooth ride. ...

Google looking to purchase video game ad firm

by Ludwig Kietzmann (Jan 22nd 2007 5:25PM)

According to reports on the Wall Street Journal and CNN Money, Google has begun negotiating the purchase of AdScape Inc., a move that would allow the internet behemoth to step into the realm of in-game advertising. Though neither party has outright confirmed that such a deal is in the works, it ...