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Posts tagged Advertising

UK regulator rules 'free' Dungeon Keeper ad was misleading

The UK's Advertising Standards Agency upheld a complaint against EA today, ruling the publisher misled customers by promoting its mobile Dungeon Keeper game as "free." The British authority told EA to ensure future adverts are upfront about what limits there are to "free gameplay" and how in-app...

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Nintendo planning YouTube revenue-splitting affiliate program

Nintendo is planning a revenue-sharing affiliate program for those using gameplay footage of its games on YouTube. Video bloggers and "Let's Play" creators alike will need permission from the publisher to broadcast their gameplay clips, according to two tweets from the publisher (as translated by...

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Report: Freemium leads the charge among mobile devs, in-app ads on the rise

The "freemium" revenue model is currently the top monetization strategy for mobile developers, but in-app advertising is expected to grow in prominence over the next several years, according to a new report from mobile revenue analytics company App Annie (via VentureBeat). App Annie found that...

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Call of Duty: Ghosts Onslaught ad tries to make 'CODnapping' happen

This live-action ad for Call of Duty: Ghosts' Onslaught DLC features good-natured things like kidnapping, questionable priorities and family abandonment. The DLC includes four new maps and the ability to play as Michael Meyers of Halloween fame, and will launch January 28 on Xbox One and Xbox...

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Share your 'greatness,' win gear from PlayStation 4 commercials

With Christmas right around the corner, be sure to remember Sony's Greatness Exchange program. Your mom's been raving about the Helghast armor she saw in a recent PlayStation 4 commercial, and she'll appreciate the effort you put into earning the 30,000-plus gold trophies the thing is currently...

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Star Citizen trailer pushes spaceships like a car dealer

The latest trailer for Chris Robert's Star Citizen takes the form of a modern automobile ad transported to the far future. Instead of the latest Ford or Chevy model, a perky, inoffensive narrator introduces viewers to the Aurora, made by Roberts Space Industries – the 2944 model comes...

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Microsoft addresses fears over Xbox One targeted advertising

Microsoft has responded to questions raised by a recent Advertising Age report, which suggested that Xbox One users could offer up a "data treasure trove" for marketing and advertising purposes. Microsoft Chief Marketing and Strategy Officer Yusuf Mehdi addressed the Xbox One's potential for...

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Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm

Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin...

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Wii U ad reveals the Commercial Family Warehouse

The Wii U's advertising campaign takes us into a part of the Nintendo headquarters we've never seen: the facility where all the Wii commercial living rooms from the last six years are stored, complete with smiling families engaging in family fun and good-natured competition ... forever. That...

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Nintendo unveils first Wii U advert in UK, features flurry of 'spings'

Nintendo unveiled the UK's first Wii U commercial last night. The ad aired during a Homeland break on Channel 4, and YouTube user Neil Wheatley uploaded it shortly after. The minute-long commercial is narrated by TV and radio presenter Adam Buxton, he of The Adam and Joe Show fame. On top of...

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