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Posts tagged Albert-Penello

Streaming Xbox 360 games on Xbox One 'problematic' right now

Back in September, at a Microsoft company meeting, cloud-based games streaming was demonstrated using a copy of Halo 4, which was seen running on a PC and a Windows Phone with attached Xbox 360 controller. Albert Penello, lead planner on Xbox One, Xbox 360 and Kinect, said the technology is simulta...

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Penello: 'People just weren't ready' for all-digital Xbox One

Microsoft Senior Director of Product Management Albert Penello called the reveal of the Xbox One "the dark days," when the company didn't present a clear message to customers and it saw a wave of backlash to an all-digital, DRM-tuned console. "I do feel like we never got a chance to have a ratio...

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Microsoft: Cloud turns any Xbox One in the world into your Xbox

Most of the information in this promotional Xbox One video is common knowledge, but a few interesting tidbits can still be gleaned. Albert Penello, lead planner for Xbox, reveals that using your profile on another Xbox One not only gives you access to your purchases, but also your own customized ...

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What ever happened to 360 faceplates?

As stock in new Joystiq offshoot PlateTweetz (360 faceplates that can update your Twitter feed, of course) has continued to decline, we look to someone, anyone for answers. Turns out OXM has our backs, asking Microsoft global marketing director Albert Penello about that very topic. "The idea was...

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Microsoft waiting for more 3D adoption before joining the race

Sony is pushing 3D gaming as a companion piece for its high-end televisions. Nintendo is bundling a 3D gaming system with its own, tiny high-end television. Microsoft, the first out of the gate in the current generation with the Xbox 360, is hanging back from the 3D race. Even though the Xbox 360 is...

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Microsoft discusses Wii-esque Project Natal branding strategy

While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also followi...

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No plans for 250GB Xbox drive outside Modern Warfare 2 bundle, MS says

Shortly after the announcement of the Limited Edition Modern Warfare 2 Xbox 360 bundle, we had a chance to grill Microsoft's Albert Penello, director of platform marketing for Xbox, about the bundle. While Pinello confirmed the bundle's absence of any additional accessories – no high-definiti...

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