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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[XBLA Yaris drives into the sunset]]></title><link>http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/</link><guid isPermaLink="true">http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/</guid><comments>http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a></p><div align="center"><img hspace="0" border="1" vspace="4" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2008/11/itsyaris.jpg" /></div>
Well, apparently the Xbox Live Arcade delisting initiative hasn't been <em>completely</em> abandoned, because promogame <em>Yaris</em> has apparently vanished. Not just like "you can't find it for download" gone, either. No, it's more like "<a href="http://www.xbox.com/en-US/games/y/yarisxbloxlivearcade/details.page/default.htm">the game page</a> has completely vanished, D.B. Sweeney in <em>Fire In The Sky</em>-style" gone.<br />
<br />
We're trying to get an answer from Microsoft on what exactly happened, but we have to ask: If a driving game once referred to as "a festering turd" by X360 Magazine isn't safe from being deleted, <em>who among us is</em>? [Update: As much as we'd like to think Yaris was deleted for <em>turdiness</em>, apparently "the title was removed since the program is now over" according to Xbox Live's Major Nelson - meaning the advergaming tie-in period had lapsed. Bet you wish you downloaded it while you still could!]<br />
<br />
[Thanks, James]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/">XBLA Yaris drives into the sunset</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 05 Nov 2008 09:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1362824/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/11/05/xbla-yaris-drives-into-the-sunset/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>microsoft</category><category>Toyota</category><category>XBLA</category><category>xbox</category><category>Xbox-360</category><category>Yaris</category><dc:creator><![CDATA[Justin McElroy]]></dc:creator><pubDate>Wed, 05 Nov 2008 09:30:00 EST</pubDate></item><item><title><![CDATA[Joystiq review: Yaris (Xbox 360)]]></title><link>http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/</link><guid isPermaLink="true">http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/</guid><comments>http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/reviews/" rel="tag">Reviews</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a></p><div align="center"><img hspace="0" height="276" border="1" width="490" vspace="4" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/yaris-360-review.jpg" /></div>
<a href="http://www.joystiq.com/bloggers/christopher-grant">Chris Grant</a>, playing the Danny Trip to my Matthew Albie, and I concocted a rather novel concept for Joystiq's <em><a href="http://www.joystiq.com/tag/yaris">Yaris</a> </em>review on Tuesday, wherein Toyota's old marketing slogans would be littered throughout the text. Phrases such as "Moving forward advert gaming" or "Oh what a feeling we get when playing <em>Yaris</em>" would have been the inopportune solid object collision with your funny bone. Unfortunately, to chase the laughs and satirize the release of the Xbox Live Arcade game would be doing a disservice.<br />
<br />
Crafted in a circle of Hell even Dante didn't believe existed, the developers of Castaway Entertainment created <em>Yaris</em> with an objective I can only believe is to cultivate anger in those who play it. I know an allusion to Dante's Inferno seems pass&eacute;, the standard go-to reference for the sophomore year English Lit major, but forgive me because I feel that this accurately conveys what a truly diabolical creation this game is. Rosemary's baby's got jack on <em>Yaris</em>.<p><a href="http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/" rel="bookmark">Continue reading <em>Joystiq review: Yaris (Xbox 360)</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/">Joystiq review: Yaris (Xbox 360)</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 12 Oct 2007 20:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1011086/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/12/joystiq-review-yaris-xbox-360/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>microsoft</category><category>Toyota</category><category>XBLA</category><category>xbox</category><category>Xbox-360</category><category>Yaris</category><dc:creator><![CDATA[Dan Dormer]]></dc:creator><pubDate>Fri, 12 Oct 2007 20:00:00 EST</pubDate></item><item><title><![CDATA[Puzzle Quest and Yaris now on XBLA]]></title><link>http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/</link><guid isPermaLink="true">http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/</guid><comments>http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/news/" rel="tag">News</a>, <a href="http://www.joystiq.com/category/xbox-live-arcade/" rel="tag">Xbox Live Arcade</a></p><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/puzzlequest415.jpg" alt="" /><br />
Today is an interesting day for <a href="http://www.joystiq.com/tag/xbla">Xbox Live Arcade</a>. We have two new games available, both of which have someting unique to bring to the service. First, there's <a href="http://www.joystiq.com/tag/puzzlequest"><em>Puzzle Quest</em>,</a> which is a combination of a role playing game and a puzzle game. Every time players do battle with a monster, they do so by playing a round of <em>Bejeweled</em>. See? Interesting, no? <em>Yaris</em>, on the other hand, presents XBLA with its first advergame. If you're not hip to the latest cars, a Yaris is a vehicle from Toyota. If a free game featuring said vehicle is enough to make you consider purchasing one, then we suppose those marketers will be getting a hefty Christmas bonus this year. You should probably know that a <em>real</em> Yaris won't drive up walls and on ceilings though. <em>Puzzle Quest</em> may be had for the always controversial price of 1200 MS Points. <em>Yaris</em>, as we mentioned above, is free.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/">Puzzle Quest and Yaris now on XBLA</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 10 Oct 2007 09:50:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1009777/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/10/puzzle-quest-and-yaris-now-on-xbla/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>puzzle-quest</category><category>Toyota</category><category>XBLA</category><category>Yaris</category><dc:creator><![CDATA[Richard Mitchell]]></dc:creator><pubDate>Wed, 10 Oct 2007 09:50:00 EST</pubDate></item><item><title><![CDATA[Today's future-of-advertising-video: Yaris game]]></title><link>http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/</link><guid isPermaLink="true">http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/</guid><comments>http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/video/" rel="tag">Video</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a>, <a href="http://www.joystiq.com/category/casual/" rel="tag">Casual</a></p><a href="http://www.gametrailers.com/player/usermovies/115274.html?playlist=featured"><img hspace="4" border="1" vspace="4" align="right" src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/yaris_screen225.jpg" alt="" /></a>Remember that <a href="http:// http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/">Yaris XBLA game</a> to be released free on Wednesday? Gametrailers user, <a href="http://warchiefgrim.gametrailers.com/gamepad/index.php">warchiefgrim</a>, uploaded a clip. We hope this video convinces you to save the precious bandwidth of the internet and pass on the game; even "free" costs too much.<br />
<br />
Things we learned:<br />
<ul>
    <li>The 4-Door Sedan Yaris comes in such focus-group-approved colors as "Jade Sea Metallic," and "Flint Mica."</li>
    <li>Northbound on 101 goes straight up (and straight down) as often as it goes north.</li>
    <li>The Yaris is powered by the constant desire to catch a cat toy mounted on its roof. Sadly, the toy is always just out of reach.</li>
</ul>
See the video, and add your own observations after the break.<p><a href="http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/" rel="bookmark">Continue reading <em>Today's future-of-advertising-video: Yaris game</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/">Today's future-of-advertising-video: Yaris game</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 09 Oct 2007 01:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gametrailers.com/player/usermovies/115274.html?playlist=featured>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1008594/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/09/todays-future-of-advertising-video-yaris-game/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ad</category><category>advergame</category><category>advergaming</category><category>advertisment</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>download</category><category>free</category><category>hottest-video</category><category>hottestvideo</category><category>microsoft</category><category>toyota</category><category>video</category><category>xbla</category><category>xbox</category><category>Xbox-360</category><category>yaris</category><dc:creator><![CDATA[Zack Stern]]></dc:creator><pubDate>Tue, 09 Oct 2007 01:30:00 EST</pubDate></item><item><title><![CDATA[This Wednesday: Puzzle Quest and Toyota advergame hit XBLA]]></title><link>http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/</link><guid isPermaLink="true">http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/</guid><comments>http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/puzzle/" rel="tag">Puzzle</a></p><div style="text-align: center;"><a href="http://gamerscoreblog.com/team/archive/2007/10/08/553774.aspx"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/puzzle-quest-yaris-490.jpg" /></a></div>
As was <a href="http://www.joystiq.com/2007/10/06/puzzle-quest-this-wednesday-on-xbla/">revealed</a> over the weekend, <a href="http://www.joystiq.com/tag/puzzlequest"><em>Puzzle Quest: Challenge of the Warlords</em></a> is finally gracing Xbox Live Arcade this Wednesday. A fee of 1,200 MS Points ($15) allows entry into the kingdom where warring men and beasts settle things not by clanging swords, but politely manipulating colored tiles. The price of such civility may seem puzzling, but the digitally distributed form seems to offer the most features (examine them after the break) at the lowest price.<br />
<br />
Wednesday sees another game arrive at the lowest price, specifically $0. In what is sure to be a vortex for game of the year accolades, Toyota's "Yaris" advergame allows you to test drive the eponymous vehicle from the comfort of your couch. You'll dodge robotic rabbits, engage in the exciting "Yaris vs. Yaris" mode and even upgrade the "protective shielding" you're surprised Toyota hasn't made more of an effort to market. <em>Unfortunately</em>, this game is only available to Live subscribers in the US and Canada.<br />
<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/">Puzzle Quest: Challenge of the Warlords (XBLA)</a></strong></p><a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/#430161"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1516462026_95dc4a545d_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/#430160"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1516455886_80e17f6847_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/#430159"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515614741_2c19621ad5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/#430158"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1516470420_27dd06ef63_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/puzzle-quest-challenge-of-the-warlords-xbla/#430157"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515611805_e0ec1d5653_thumbnail.jpg" alt="" title="" /></a></div><br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/yaris-xbla/">Yaris (XBLA)</a></strong></p><a href="http://www.joystiq.com/photos/yaris-xbla/#430109"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515635757_157f37da71_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/yaris-xbla/#430110"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515638975_06736ba002_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/yaris-xbla/#430111"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515645593_3214a262d8_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/yaris-xbla/#430112"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515650501_f4eb206932_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/yaris-xbla/#430113"><img src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/1515655997_1bd60db39a_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/" rel="bookmark">Continue reading <em>This Wednesday: Puzzle Quest and Toyota advergame hit XBLA</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/">This Wednesday: Puzzle Quest and Toyota advergame hit XBLA</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 08 Oct 2007 15:28:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://gamerscoreblog.com/team/archive/2007/10/08/553774.aspx>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1008051/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/08/this-wednesday-puzzle-quest-and-toyota-advergame-hit-xbla/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>D3</category><category>microsoft</category><category>Puzzle-Quest</category><category>PuzzleQuest</category><category>XBLA</category><category>XBLAWednesday</category><category>xbox</category><category>Xbox-360</category><category>Yaris</category><dc:creator><![CDATA[Ludwig Kietzmann]]></dc:creator><pubDate>Mon, 08 Oct 2007 15:28:00 EST</pubDate></item><item><title><![CDATA[Puzzle Quest and Yaris are XBLA bound]]></title><link>http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/</link><guid isPermaLink="true">http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/</guid><comments>http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/news/" rel="tag">News</a>, <a href="http://www.joystiq.com/category/xbox-live-arcade/" rel="tag">Xbox Live Arcade</a></p><center><a href="http://gamerscoreblog.com/team/archive/2007/10/08/553774.aspx"><img border="0" vspace="4" align="top" src="http://www.blogcdn.com/www.joystiq.com/media/2007/10/dooditsayaris.jpg" alt="" /></a></center>Even though we were <a href="http://www.joystiq.com/2007/10/06/puzzle-quest-just-might-make-a-release-this-wed/">tipped off</a> about one XBLA release this week Microsoft decided to surprise us with another. Releasing to the XBLA this Wednesday, October 10th are two new <a href="http://gamerscoreblog.com/team/archive/2007/10/08/553774.aspx">Arcade offerings</a> including the puzzle adventure <em><a href="http://www.xbox.com/en-US/games/p/puzzlequestchallengexboxlivearcade/default.htm">Puzzle Quest: Challenge of the Warlords</a></em> which is priced at 1200 Microsoft points and a racing game sponsored by Toyota called <em><a href="http://www.xbox.com/en-US/games/y/yarisxbloxlivearcade/">Yaris</a></em> which, to US and Canadian Live members, will be absolutely free.<br />
<br />
We're sure <em>Puzzle Quest</em> fans are already frothing at the mouth in anticipation for this Wednesday and already purchased their Microsoft points cards, but where the heck did this Toyota <em>Yaris</em> game come from? Total left field here, but a free corporate sponsored game and some free Gamerscore is something we won't question.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/">Puzzle Quest and Yaris are XBLA bound</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 08 Oct 2007 13:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://gamerscoreblog.com/team/archive/2007/10/08/553774.aspx>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1008119/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/10/08/puzzle-quest-and-yaris-are-xbla-bound/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>puzzle-quest</category><category>Toyota</category><category>XBLA</category><category>Yaris</category><dc:creator><![CDATA[Dustin Burg]]></dc:creator><pubDate>Mon, 08 Oct 2007 13:30:00 EST</pubDate></item><item><title><![CDATA[Toyota Yaris ad campaign to spam XBLA?]]></title><link>http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/</link><guid isPermaLink="true">http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/</guid><comments>http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/arcade/" rel="tag">Arcade</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=45858"><img hspace="4" border="1" vspace="4" align="right" alt="Toyota Yaris"  src="http://www.blogcdn.com/www.joystiq.com/media/2006/08/toyotayaris_hatchback.jpg" /></a>According to a recent <em>OMMA</em> (Online Media, Marketing &amp; Advertising) article, which examines Toyota's strategy for the <a target="_blank" href="http://www.autoblog.com/2005/12/18/2007-toyota-yaris-driven-by-edmunds/">Yaris</a>, its new subcompact, the car manufacturer will be releasing "<span class="articleText">a Yaris driving game for the Xbox Live Arcade."</span><br />
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Without an official statement from Saatchi &amp; Saatchi, the advertising firm employed by Toyota, or Microsoft, it's not yet clear how the Yaris campaign might infiltrate XBLA. Are we to expect advertisers are now vying for space on the virtual download service -- perhaps using momentary incentives to elevate their "games" above the rest? Or is this an isolated case in which, for example, Toyota gives Load Inc. some cash to complete <em>Mad Tracks</em> for XBLA, and in exchange, Load Inc. incorporates several models of the Yaris and some ad banners into the game?<br />
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[Via <a target="_blank" href="http://www.xblarcade.com/node/184">XBLArcade.com</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/">Toyota Yaris ad campaign to spam XBLA?</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 28 Aug 2006 15:55:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=45858>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/660143/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/08/28/toyota-yaris-ad-campaign-to-spam-xbla/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Advergame</category><category>Backbone-Emeryville</category><category>Castaway-Entertainment</category><category>microsoft</category><category>Toyota</category><category>XBLA</category><category>xbox</category><category>Xbox-360</category><category>Yaris</category><dc:creator><![CDATA[James Ransom-Wiley]]></dc:creator><pubDate>Mon, 28 Aug 2006 15:55:00 EST</pubDate></item></channel></rss>