After the Daily Mail's startlingly incompetent take on Dr. Tanya Byron's recently published review of games and internet media in the UK, we're more than happy to see less dubious discourse emanating from the Entertainment and Leisure Publishers Association. Speaking to MCV, ELSPA director general Paul Jackson cited several concerns with the report, chief among them being its recommendation of two, potentially confusing ratings systems.

"The way the proposals currently stand, there will be a BBFC standard on packaged goods – the number of which will presumably get smaller as gaming goes more online – and there will be the PEGI standard online when you're downloading," said Jackson. "We think it will be clearer if there was one standard." Jackson suggested that the report needed to be more "future-proof" and more considerate of the growing number of games being sold online. "It's incredibly important that we protect children and to do that we need to future-proof this process, but it's not quite there yet."

Also not quite there yet is the director general's belief that the industry alone should foot the bill for a consumer ratings education campaign. "I want to make it completely clear that a public marketing programme has been key all along in the educational process," he said. "We'll be talking to the Government about who pays for what. We're very keen to play our part, but all of the stakeholders needs to step up to the plate."

Call it a hunch, but we're not convinced that UK television presenter, Anne Diamond, is an ideal choice to "review" games which she says make her "hair stand on end." Though she brushes off several titles which are "so mindless it would be hard to see them as a destructive influence," the ones with "gratuitous use of violence and bloodthirsty imagery" really draw her ire. Honestly, we'd be bitter too if we had copies of Dead Rising LODGED IN OUR SHOULDERS.

In a response to Thursday's publication of a Dr. Tanya Byron-led review of video game violence, the UK's Daily Mail has delivered a one-two punch of sensationalist misinterpretation ("allowing children to play on computers unsupervised is as dangerous as letting them play outside on their own") and misguided scaremongering, offering the task of analyzing and rating already-rated violent video games to Diamond. Her "chilling" verdicts are all neatly assembled below a snap of kids playing the infinitely sinister Mario Kart 64.

After glossing over Dead or Alive 4 (she wasn't keen on playing as "a martial artist in the fantasy Ninja-style mode"), she becomes truly horrified by a game that "wallows in violence for violence's sake." This dubious honor goes to Resident Evil 4 which, in case you forgot, is about "a cataclysmic chemical attack" spawning legions of zombies which "don't stop until you shoot them in the face or slash their arms off."

"This game shouldn't be allowed to be sold, even adults," says a Diamond in the rush to pass judgment. After being "stabbed to death with pitchforks amid fountains of [her] own blood," she calls it quits and declares, "This kind of violence can only be bad for you." Well, that's what the healing herbs are for, Anne.

[Thanks, Duncan]

A report concerning the effects of games and internet media on children, led by one Dr. Tanya Byron, was released in the UK today. Among its recommendations are a change to the UK's video game ratings system, which would see the British Board of Film Classification (BBFC) assuming a more prominent role in game releases, rating more titles and establishing a new 12+ classification. Currently, the BBFC only examines games flagged for violent, sexual and criminal content -- adopting the lower age limit would undoubtedly result in a dramatic increase in workload.

Though Byron hopes that more film-like ratings will ease confusion among befuddled parents, the report also suggests the incorporation of Europe's PEGI rating system, with its notice appearing on the back of a game's box and the BBFC's on the front. Any retailer ignoring these ratings and selling games to a child under the printed age limit will also find itself on the wrong side of the law, as the report would deem such an act illegal.

You can read a thorough layout of the report over at Game Politics.