Develop Conference organizers Tandem Events have announced new information regarding the 2007 edition, which is taking place July 24 to 26 in Brighton, England. The conference, which is the British equivalent to US-based Game Developers Conference, will purportedly include 45 sessions and over 70 speakers. Currently known speakers include Lionhead's Peter Molyneux, movie special effects expert Peter Chiang and LittleBigPlanet developer Media Molecule, according to Gamasutra.

The sessions are spread over seven tracks: design, production, coding, business, art, audio, and newcomer world vision. The latter category is intended to provide European developers an international perspective and give them the chance to learn from their global peers.

Running alongside the conference is the Develop Expo, which will serve as a venue for hands-on demoing of the latest developer tools, technology and very likely a few games.

The first day of Develop is being set aside for Develop Mobile, focusing on mobile development, and GAMES:EDU, focusing on serious and educational games.

Registration is now open. Develop Mobile and GAMES:EDU is will take place Tuesday, July 24, and the Develop Conference and Expo will be July 25 and 26. Currently, there is no schedule of events set and the keynotes have not been announced.

[Via Gamasutra]

Wanna see a hype fest? Do you? You do?! Well just head over to Eurogamer, where the site decided to give Peter Molyneux a free license to hype up his unannounced projects.

In an "interview" that in fifty years will be regarded by scholars as the definitive example of hype creation, Eurogamer asked Molyneux "what's your next game, and when are we going to find out about that?" The rest of the interview consists of Molyneux spouting hyped, fluffy nonsense about how he can't tell us what the game is about, but that it'll definitely be awesome+1 to the max!

I just can't blame Molyneux for this mess -- if you give one of the game industry's most savvy game developers/marketers an open microphone, it's practically a law that he will use it to hype his product. Since Molyneux didn't actually say anything about his next game that might not be included in the game (like what happened with Fable) Molyneux is totally covered. The real blame lies with Eurogamer. This goes way beyond them failing to rein him in; they've gone out of their way to construct hype out of the interview. The accompanying article is dedicated to encouraging readers to guess the word that defines Molyneux's next project. Do they think that the average Eurogamer reader is five years old?!

As Winston Smith says in 1984, "if there is hope, it lies in the proles gamers", so it's encouraging to see commentators calling Eurogamer out on this trash. Stoatboy says "Oh ffs - that was a terrible interview. Love him or loathe him - that interview said NOTHING above any beyond "it'll be GREAT", which is the very least anyone would say about any game they happened to be working on."

See also: Joystiq's interview with Peter Molyneux

In our second interview from the Develop Conference in Brighton this week, Jen and I sat down with Rob Kay of Harmonix. Rob was project lead on the cult classic Guitar Hero, a game which is part of a new wave of hyper accessible games that is all about catching the mindset of the mainstream, as well as addicting millions of hardcore gamers. We talked with Rob about song licensing, Konami's recent "Guitar Revolution" trademark and the possibility of a Trombone Hero.

You talked about clones of Guitar Hero in your seminar. Specifically you talked about how other companies are being inspired by the premise of games like Guitar Hero. I don't know if you heard about Konami trademarking a Guitar Revolution game?

Yeah, I read that on the internet. To give Konami props, they started this whole instrument simulation in games thing when they did games like GuitarFreaks which they released in Japan. We worked with Konami on Karaoke Revolution and Karaoke Stage as well. So, I think it's great actually. I'm kind of the opinion that whoever is making these games with us then we're exploring this new ground together. I've got friends who have played Karaoke Revolution, and they wanted more songs so they've gone out and bought SingStar. So I think great, more people are out there playing these types of games.

Yesterday at the Develop Conference in Brighton, Jennie and I had the opportunity to sit down and talk with the founder of Lionhead Studios, Peter Molyneux. We chatted about the issue of hype, frustrations surrounding PC gaming and Peter's early days in the industry, amongst other topics.

Fable was pretty much portrayed as one of the most open games of all time, but in terms of hype, it failed to meet the high expectations that you gave the game. There was even a forum post where you apologized about this: why did it get to that level?

Well, it started with this fatal line that I made and that was that I wanted to make Fable the greatest role playing game of all time. I kinda still defend that because I honestly don't see the point in making a game that you don't honestly believe has a chance of being the greatest game of all time. I meet the press quite a lot, every 6-8 weeks there's some sort of press interview. The way I work then is to get a system in, play around with it, polish it, make it better. Sometimes I leave it as it is and sometimes I throw it away.

Thomas Bidaux of NCsoft Europe didn't pull any punches with his presentation at the UK's Develop conference. Instead, the MMO giant's director of product development outlined four major ways in which the MMO world will be turned on its head. Or, rather, the 'online' world -- rather than limit himself to MMOs, Thomas talked about online games as a whole.

Game development gets accused of stagnation on a near-daily basis, and yet recent games have all featured innovative steps that can appeal to a variety of players. From minor design choices which somehow redeemed a title, to major decisions shaping the entire nature of a game, it's easier than you might think to make a difference. Margaret Robertson of EDGE gave her top picks from the last year or so's crop of games at the Develop Conference; read on for the lowdown.

A couple of hours ago, Epic Vice President Mark Rein opened the Develop Conference in Brighton with a keynote covering topics ranging from the economics of next-generation games, episodic content and middleware (which, incidentally, Epic makes a lot of its money from). The majority of the second half of his keynote took a critical look at Intel's place within gaming; specifically, Mark thinks "Intel is killing PC gaming".

Over several slides on the topic, Mark laid out the reasons he thinks that PC gaming is being harmed by Intel. He pointed the finger at Intel's integrated graphics chips. Integrated chipsets are often incapable of playing the latest (and certainly next-generation) games at any kind of graphics settings. Despite this, they are wildly popular amongst retailers. According to Mark's figures, 80% of laptops and 55% of desktops (note: he failed to cite a source for these figures) feature integrated graphics. That's bad news for companies like Epic, which are investing heavily into extremely demanding next-generation games.

If next-generation games don't run on the vast majority of computers, big-name and -money developers will lose (or have already lost) their bottom end. At the same time, the higher end is getting higher. The last year has produced widespread-SLI adoption within the hardcore PC gaming community and new technologies like Quad-SLI, Quad-CPUs, physics processors and $10,000+ PCs.

Over the next couple of days we'll be exploring this keynote and other seminars from Develop in more depth, but for now we'll ask you the same questions that Mark asked the audience:

• Do games like The Sims, World of WarCraft and other low-budget Asian MMOs prove Mark's hypothesis, that PC gaming is going away because of Intel, wrong?
• Will console MMOs put the nail in the coffin of PC gaming?
• How come big publishers aren't placing big bets on PC gaming? (Mark says that he knows of at least two "major" developers that are considering moving exclusively to console based development, although he failed to elaborate on which ones).
• Will the PC market be relegated to only mass-market and casual games?

This summer is shaping up to be great one, at least in terms of the number of UK gaming trade shows and conferences coming up soon. The great gaming fiasco of 2004 resulted in both of the major gaming trade shows in the UK (Game Stars Live and ECTS) being canceled when they decided to take place at exactly the same time, so it's great to finally see that the industry has picked itself up.

Click continue to see a round-up of some future gaming events within the United Kingdom. Joystiq's UK contingent (consisting of Jennie and I) hopes to be able to attend as many of these events as possible so if you're also planning on attending make sure to leave us a comment. If we've missed a show or conference, let us know and I'll add your tip to the table.