Posts tagged Eric-Hirshberg 
Activision claims CoD XP was second most-watched livestream ever
Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-long celebration of all things Call of Duty with Call of Duty XP. "We had some pretty amazing metrics," Activision Publishing CEO Eric Hirshberg told IndustryGamers. "Livestream, the company that ...
Black Ops sold over 23 million units, over 18 million map packs in first nine months
There are quite a few folks with either an Xbox 360 or PlayStation 3 copy of Call of Duty: Black Ops. Just over 23 million, in fact, as of numbers tallied following the first nine months of sales by its publisher. Activision revealed as much during an analyst call this afternoon, showing ...
Call of Duty XP (drop)kicks off with the Dropkick Murphys
While Call of Duty XP attendees are preparing to experience the sheer power of Kanye West's performance on the second night of the event, Boston's own Irish-tinged punk rockers, the Dropkick Murhpys, will warm things up on Friday, September 2. Activision announced it this morning via press ...
Sledgehammer's action-adventure Call of Duty isn't dead yet
Sledgehammer Games is currently hard at work on Call of Duty: Modern Warfare 3, in conjunction with Infinity Ward. But what of the game Sledgehammer was originally supposed to have been working on, the one meant to "extend the franchise into the action-adventure genre?" Well, Sledgehammer isn't ...
Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparency
When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villainized in the press, ...
The Modern Warfare 3 leak, from Activision's perspective
"Friday was a really interesting, a really kind of cool day," said Activision Publishing CEO Eric Hirshberg, as he reflected on last week's massive Modern War 3 leak and the company's response. "Cool" was a word I was not expecting out of the man in charge of shepherding an enormous marketing ...
Black Ops 'First Strike' DLC sold 1.4M units in first 24 hours
During an investors call today, Activision announced that 1.4 million copies of Call of Duty: Black Ops' "First Strike" map pack were sold "in the first 24 hours" of its February 1 debut on Xbox Live. At $15 a pop, that's $21 million in gross revenue in a single day -- on a single platform! ...
Activision Publishing CEO says perception of the company is different from reality
As co-CEO at ad company Deutsch LA, Eric Hirshberg was partially responsible for turning the PlayStation 3 from something that freaked us out into a platform for the VP of Awesome. Now, HIrshberg is able to comment on a similar turnaround at Activision. As the CEO of the publishing group, he says ...
Activision: Kobe Bryant Black Ops ad controversy is 'hypocritical'
Last month a live-action ad for Call of Duty: Black Ops debuted, depicting Jimmy Kimmel, Kobe Bryant and seemingly everyday people waging war in a desert battlefield. Some people were upset to see the Lakers star wielding an assault rifle, especially ESPN -- there was a discussion criticizing Kobe ...
Activision still pushing Shred, believes Tony Hawk (the man) has staying power
Tony Hawk Shred's bad start at retail still has Eric Hirshberg, CEO of Activision Publishing, doing damage control. In a recent interview with IndustryGamers, the executive stated that Tony Hawk, as a figure, has "relevance and tremendous appeal for people." Hirshberg described him as a "lasting ...
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Schilling says he could lose $50 million of his own money in 38 Studios implosion [update: Chafee responds]
Posted on May 29th 2012 10:00AM