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Posts tagged IGA-worldwide

IGA releases promo vid, claims 36% of gamers seek info from game ads

In-game advertising: sometimes we begrudgingly tolerate it, sometimes we hate it. Like it or not, IGA Worldwide claims that 36 percent of gamers exposed to advertising within games "bought or requested information of a product after seeing an in-game ad." And IGA would know, considering the compan...

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Sony announces in-game advertising possibilities; EA jumps on board

Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in or...

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