In-game advertising: sometimes we begrudgingly tolerate it, sometimes we hate it. Like it or not, IGA Worldwide claims that 36 percent of gamers exposed to advertising within games "bought or requested information of a product after seeing an in-game ad." And IGA would know, considering the...
Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in...
Super Joystiq Podcast 087: Watch Dogs, South Park The Stick of Truth, The Walking Dead: A House Divided
Posted on Mar 7th 2014 2:00PM
Posted on Mar 7th 2014 12:00PM
Posted on Mar 6th 2014 12:00PM