Follow us on:

Posts tagged In-game Advertising

EA, Massive extend in-game ad deal through next two years

We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games for the next two years. While Massive will continue to offer in-game ads in existing titles from...

Continue Reading

Advertising coming to Xbox 360 achievements

They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements. A quick skim...

Continue Reading

Microsoft, MSN game devs to share in-game ad revenue

Developers for titles hosted by MSN Games can now expect to have an extra outlet of income, care of Microsoft. The House of Gates is promising to share portion of the revenue earned from in-game advertisement generated by a title to the respective game maker. The model is divided between two tiers:...

Continue Reading

Google looking to purchase video game ad firm

According to reports on the Wall Street Journal and CNN Money, Google has begun negotiating the purchase of AdScape Inc., a move that would allow the internet behemoth to step into the realm of in-game advertising. Though neither party has outright confirmed that such a deal is in the works, it...

Continue Reading

Acclaim & IGA link up for six-game ad deal

Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free. Under the terms, ads are...

Continue Reading

In-game ads put devs in control

Speaking with GamesIndustry.biz, IGA Europe vice president Ed Bartlett explained how in-game advertisements could benefit the interests of PC-based independent developers. Barlett pointed to Nadeo, which was able to release TrackMania Nations as freeware through the use of in-game ads, in turn...

Continue Reading

Marketing formula determines 'hottest' video games

Braving deadly exposure to fan-infested forums and chat rooms, market researcher BrandIntel recently embarked on journey throughout the many tubes of the internet in order to determine the most popular new and upcoming video games. Using a "proprietary formula", their intimate research has resulted...

Continue Reading

Take-Two signs in-game advertising deal

Take-Two and independent advertising company, Double Fusion, have announced an agreement that will see up to nine upcoming 2K and 2K Sports titles riddled with in-game "advertising opportunities". The official press release notes that Double Fusion will be exclusively providing dynamic advertising...

Continue Reading

Nielsen adds games to ratings matrix

"The value of an entertainment medium is directly proportional to how well it is measured." This is the proposition Nielsen VP Jeff Herrmann put forth for the creation of GamePlay Metrics, a service that will measure just how many eyeballs are glued to the day's hottest games. Such data is of course...

Continue Reading

In-game ad network says 'stay in school'

In-game advertising is on the rise, and while most ads you might see in games are reasonably well placed, there are some ad campaigns that pander more to the advertiser than the specific game setting. This latest development is along the same lines -- Next Gen brings word that Massive Inc. will be...

Continue Reading


Featured Stories

Image

Ska Studios shifts to Sony after 6 years on Xbox

Posted on Aug 28th 2014 4:00PM

Image

Madden NFL 15 review: Getting defensive

Posted on Aug 28th 2014 3:30PM

Image

Infamous: First Light review: Burnout

Posted on Aug 28th 2014 12:15PM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW