Posts tagged In-gameAd 
Acclaim & IGA link up for six-game ad deal
Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free. Under the terms, ads are ...
EA's "spyware" targeted by CA lawmaker
California Assemblywoman Lori Saldana could soon introduce a bill into state legislature that would halt companies like EA from including spyware technologies in their games. Battlefield 2142 has come under scrutiny for requiring players to install software that collects personal data from users' PC...
