Sony Computer Entertainment's president of worldwide studios, Shuhei Yoshida, isn't blind to the fact that exclusive games are becoming a rarity these days. In an interview with UK blog ThreeSpeech, the man who replaced Phil Harrison says that, given the trend towards multi-platform releases of major titles, first-party studios and games become "more important" – and that Sony is focusing its assets internally.

Yoshida echos much of what we've been hearing from Sony over the past few months with regards to exclusives, stating that "in this generation, it costs much more to develop one product." This results in what he says is "pure economic pressure" that has caused "most of the third parties to move from some exclusive titles to more multi-platform titles."

"Because we know that is the trend, we, as a company, can invest in our first-party studios," says Yoshida, who is relocating to Japan as his division is set to play an ever more integral role in PlayStation's future success. Collaborating more closely with SCEI prez Kaz Hirai, Yoshida says he'll be working "not only to create games, but to participate in the overall direction-setting of our company and our future platforms." Future platforms? Let's just focus on exclusive, first-party titles for those present platforms of yours for now, 'kay?

[Via CVG]

Capping off the plethora of good information from Sony Computer Entertainment CEO Kaz Hirai's business briefing, White Knight Story (known in Japan as Shirokishi Monogatari) is expected to arrive during Sony's Fiscal Year 2008, which is the period between now and April 2009. We haven't heard much about Level 5's epic since its showing at Tokyo Game Show in September 2007. Here's hoping we see more at next month's E3 Media and Business Summit.

The other titles listed were already confirmed for FY08: MotorStorm: Pacific Rift (this Fall), Killzone 2 (February 2009), Resistance 2 (this Fall), LittleBigPlanet (October 2008), AFRIKA (August 28 for Japan) and Secret Agent Clank (already out in North America, due next month in Europe).

[Via PS3 Fanboy]

Source (Warning: PDF link)

Sony has already launched a video on demand service with the Korean PS3. The service would compete with, among others, Microsoft's Xbox Live Video Marketplace, which launched November 2006. We can't help but wonder, given rumors and advertisements, if "movie downloads" translates to general video downloads (TV, movie, etc.). We'll find out more next month.

[Via Engadget]

It's not a race, it's a marathon. That's according to Sony Computer Entertainment President Kaz Hirai, who recently told BBC News that he expects the PlayStation to reclaim its lead in the console ... "marathon." It's the kind of marathon that lasts ten years, as you may heard countless times before, and remains hard to visualize when none of the competitors have any legs. "I am very confident that after the 10-year lifecycle we will have the install base that we are looking for and that is obviously to be in the leadership position," said Hirai. He insisted that Sony has only "begun to scratch the surface" with the PlayStation 3 and that it wouldn't "let [its] consoles go by the wayside after five years."

With the PS3 said to have surpassed Xbox 360 sales in Europe and a "whole raft of titles between now and the end of the year" in its lineup, developers have more reason catch up to the system's technology. Said Hirai: "I think they are beginning to embrace the technology and are able to express their creativity on the platform certainly more than they were able to at launch." And to think, that wasn't even two years ago. Time truly is an illusion -- launch time doubly so.

Sony's promise of a true open-world experience with Home has been a continual dot on the horizon for PlayStation 3 owners since it was first announced during former Sony-exec Phil Harrison's GDC keynote last year. This continues to be the case this evening, as Sony just sent word that it plans to extend the service's closed beta phase through the summer season, pushing the eventual open beta launch until sometime in the fall.

According to Sony, the move will allow the company to invite more PS3 users into the closed beta, perhaps to iron out some of the social MMO's failings we heard so much about late last year. Says SCEI president and group CEO Kaz Hirai, the delay will let Sony "refine the service to ensure a more focused gaming entertainment experience than what it is today," which is business speak for telling us that we'll have to wait a few more months before we can know the joy of throwing virtual televisions down equally virtual stairs.

Sony has announced a change in the relationship between two of its, err, Sonys, namely Sony Computer Entertainment Inc. and Sony Online Entertainment. If we understand the press release correctly -- the pop-up pictures were an immense help -- SOE will be reporting directly to SCEI president and group CEO, Kaz Hirai, as of April 1, 2008. The structural change is "designed to mutually benefit both companies by further accelerating the PlayStation business through SOE's strong online gaming expertise," which ultimately boils down to more "exciting entertainment offerings" to consumers.

SOE will continue to develop said exciting entertainment offerings for the PlayStation 3 and PC, with company president John Smedley reporting to Hirai and making sure he says things like, "We are thrilled to become a part of the incredible team that has made PLAYSTATION 3 the premier platform for next generation online gaming."

SOE is currently hard at work on The Agency, a promising spy-themed MMO shooter for PC and PS3.

Sony bigwig Kaz Hirai is hoping that this next fiscal year, which begins in April, will mark a point where the PlayStation 3 loses its money sink status and becomes profitable. Said the president of SCE at the Consumer Electronics Show (via Reuters), "We want to get to the positive side of the equation as quickly as possible," later adding that the company is "going through the budgets right now. That (profitability) is not a definite commitment, but that is what I would like to try to shoot for."

Hirai cites the dropping costs of components used to make the PS3, as well as the removal of chips related to backwards compatibility, as examples of how the console is becoming cheaper to produce (and therefore less of a detriment to the company's bottom line). Hirai noted that the declining cost is "in line with what the company had expected." Not explicitly stated but certainly important are the titles expected next fiscal year: LittleBigPlanet, Home, Final Fantasy XIII, and the still-exclusive Metal Gear Solid 4.

Previously, Sony stated that it had sold 1.2 million PS3s since Black Friday -- NPD figures for December should reveal how that measures up to competitors. Microsoft recently stated its belief that the Xbox 360 is "on track to register the biggest year in video game history," while the Consumer Entertainment Association predicted industry growth to continue, albeit at a slower pace than last year.