Our chums at PS3 Fanboy are in attendance at Sony's PlayStation Day 2008 event in lovely, old London, liveblogging all the goodies straight into your browsers. If you want to read up-to-the-minute coverage, hit up PS3 Fanboy. It's starting ... NOW!

6:34 pm PT -- We've arrived at the GDC's annual IGF and GDCA award show. This year we've moved up to the the tables in the front Very snazzy. So far, we've heard Pixies and Muse play overhead. We think we're hearing right now a very trance remix of the Wii Shop Channel music ... and it's wonderful.

6:37 pm PT -- Lights fade, clouded scene gets up. Someone from Mega64 thanks everyone for attending IGF until it cuts into a metal music explosion. "Do not get up" We're pretty sure it's a play on the Aqua Teen Hunger Force movie Introduction. Simon Carless and Jamil Moledina takes the stage.

6:38 pm PT -- "The show will be televised on national television" He means G4TV -- close enough, we suppose. Introducing the folks from developer Flashbang. A round of applause for the indie developers, the "heart and soul" of the industry.

10:22 am PT -- We've taken our seats at Microsoft's GDC keynote -- they're very nice, but we're not sure where to take them yet. The pawn shop seems too far, so we guess we'll just push them to the front row.

10:23 am PT -- A friendly announcer asks us turn off all cellphones and electronic devices. Hmm, yeah, we're not convinced that's something you want to say to an army of laptop-wielding nerds.

10:26 am PT -- Loud James Bond music blasts us from the stage. Obviously, we now expect John Schappert to descend from the ceiling.

10:27 am PT -- It will be "greatly appreciated" if we turn off our electronic devices. Somehow, we suspect our readers won't share that sentiment if we comply.

10:29 am PT -- Jamil Moledina steps onto the stage and welcomes us (he's polite!) "Change is the heart of opportunity in the games industry," he says. "The old boundaries of gamer, developer, technology and social technology are starting to shimmer."

If you haven't heard of Minho Kim, I'll forgive you -- I hadn't heard of him either until the name showed up in the list of keynote presentations at the Austin Game Developers Conference. Kim is Nexon America's director of game operations, and while Nexon hasn't made a big impact in North American markets, their free-to-play, micro-transaction driven online games (the best known of which is probably MapleStory) are a hit in Asia and Europe. Kim's keynote launches the final day of the conference with a discussion of micro-transactions. Joystiq is on-site waiting for festivities to begin, so keep reading for a play-by-play.

10:44AM PDT - Yves Guillmot CEO of Ubisoft, gets up and says he believes the market to grow 50%.

10:49AM PDT - Tony Keys, VP of Marketing talks about games for everyone. Talks about Petz. Announces dolpins.

8:02AM PDT - Arrived! Doors closed (for an 8am conference). A small crowd is gathering. Stacks of names tags are still piled on the registration table.

8:18AM PDT - More late arrivals. "Haven't they heard of LA traffic?" a disgruntled media attendee wonders.

8:19AM PDT - What's a press conference without press? That's what we're wondering. A late-arriving and confused PR woman has tried to let people enter, but is stopped by co-workers. "We can't let any media in?" (She and a few other PR personnel eventually creep in -- but no media.)

8:25AM PDT - "Sorry everyone, the press conference is full." So what did we RSVP for? Apparently not a seat ...

8:29AM PDT - Thanks to the valiant and courageous efforts of 2K's Director of Public Relations, Marcelyn Ditter, we managed to quietly slide in (but we felt guilty for abandoning our patiently waiting colleagues). Sure enough, there aren't any seats, so we've grabbed some floor ... and we're off: All-Pro Football was developed to satisfy the demand of fans who thought 2K's football video games were the best games out there.

The Konamegaton is nigh. Join us for our liveblog of the Konami press conference from E3 2007.

5:51PM - The press conference has yet to begin. We have front row seats to see if we can catch anything big.

5:53PM - Mark Franklin joins the stage. He introduces Anthony Krause, VP of marketing. He's hyping "exclusive" announcements for the conference today.

5:56PM - "Today we're announcing two new DDR titles." Wait ... didn't we already cover this?

3:31PM PDT: We're here at Activision's press conference. Things just got underway with "comedian" Jamie Kennedy taking the stage. After about 5 minutes of really awkward jokes ("I see so many virgins out there, Richard Branson must be running this event.") we're more than pleased for the first Activision exec to take the stage.

3:34PM PDT: We'll be seeing Call of Duty 4: Modern Warfare, Tony Hawk Proving Ground, Spider-Man Friend or Foe, and (of course) Guitar Hero III. Their fall lineup also includes The Bee Movie Game and Quake Wars: Enemy Territory (console releases!). Uh oh, Jamie Kennedy is back on stage. We're just gonna plug our ears. "Neversoft? Wasn't that the first name for Viagra?" A Neversoft developer on Tony Hawk: Proving Ground takes the stage, and explains what there is to prove. "You're an up and coming skater in Philly." (Editor note: Illadelph!)

Ok, we're live from Microsoft's E3 2007 keynote! The event officially kicks off at 8:30PM PDT, but we'll be doing our usual pre-game coverage here.

8:06PM PDT - Ok, so the event is being held at -- get this -- a high school? It's a damned fancy one if you ask us, full coliseum style seating.

10:07 a.m.: We're sitting at the Miyamoto keynote. We count five screens of nine Wii logos apiece, totaling 45 Wii logos. That's a lot of Wii! The podium glows blue with a white Nintendo logo and the background shows an effervescent blue cloud that fits accordingly to the inoffensive electronic beats.

We're at Microsoft's "The Evolution of RPG Development" panel, ready to liveblog the goings on. The panelists are Ray Muzyka (Bioware, Mass Effect), Hironobu Sakaguchi (Mistwalker, Blue Dragon), and Peter Molyneux (Lionhead, Fable 2) and is moderated by GameHead's Geoff Keighley. Stick with us as we update this post.

4:35pm PT - Keighley starts by asking these RPG icons what the difference is between older and newer RPGs, and how they've evolved.

Sakaguchi: The graphics allow for players to see the true emotion behind the character.

Molyneux: RPGs are the first game I ever played, Wizardry on the Apple. I lost my first girlfriend to it. The graphics have changed. It's not simple and is much more significant, though the structure has not changed. There have been some evolutions but they're still recognizable back then and now. There are opportunities for changes. "I don't know who's going to do it."