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Posts tagged MI6

EA Sports planning 'persistent' gamer profiles across its titles, all of EA to follow

"Today we're looking at a seamless experience across all our franchises." EA Sports president Peter Moore made this remark while outlining the label's future today during the MI6 video game marketing conference in San Francisco. "Regardless of where you are, what platform you have, what game...

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MI6 marketing firm seeking original Dead Rising 2, Halo: Reach trailers from college students

Considering the volume of fan-made game trailers cast onto the YouTubes every day, we're guessing MI6's "Making the Cut" competition will bring in a number of qualified entrants. Here's the deal: Any college student who makes a "non-traditional" trailer for either Halo: Reach or Dead Rising 2 can...

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The Ant Farm talks successes of Modern Warfare 2 marketing

While we might argue that Infinity Ward's 2009 follow up to Call of Duty 4: Modern Warfare, Modern Warfare 2, likely earned the lion's share of its sales through Infinity Ward's history of making quality games, building a strong and loyal fanbase, and, well, the very fact that it was a sequel to an...

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Assassin's Creed 2 takes seven at MI6 Awards

As if Assassin's Creed 2 hadn't already taken enough prestigious awards (not to mention a number two spot in our best of 2009 list), the MI6 released word today that the game also earned seven gold awards in marketing at the fifth annual MI6 Awards on April 1 in San Francisco. From "Outstanding...

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Fallout 3 dominates MI6 marketing awards

Critical acclaim is a swell bullet point for the back of a box, but, really, who bases their buying decisions on what the so-called "experts" have to say? Let's face it, we buy certain games because they're staring us down every which way we turn -- on the internet, on the TV, on the frickin'...

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Halo 3 marketing designed to not make Master Chief a 'reckless American cowboy'

At the MI6 marketing conference in San Francisco, GameDaily reports on how Halo 3's marketing molded the image of Master Chief. Jerret West, global group product manager at Microsoft, explains they didn't want to portray Master Chief "as a reckless American cowboy." They needed him to be accepted...

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Wes Craven pondering games career

The man responsible for introducing us to Freddy Krueger may soon be following in the footsteps of the Wachowski brothers, Steven Spielberg, and other Hollywood heavyweights who are crossing over into the gaming biz. And unlike some people in the entertainment industry, writer-director Wes Craven...

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Nintendo DS is the next Bond watch [Update 1]

Nintendo's marketing department never ceases to amaze, do they? The Nintendo DS will act as an all-in-one espionage gadget in the upcoming Generic Teen Spy Movie 18 Stormrider, the first in a long line of Alex Rider stories by author Anthony Horowitz. From the press release: "After the murder of his...

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