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Posts tagged MarketResearch

Market research could have improved PS3's image

Few people hate Sony as a company; it is just the PS3 -- as well as the DRM and exploding batteries -- that pull the brunt of the ire. In fact, many of their other products are beloved by consumers worldwide and aren't decried by the media. The biggest reason is Sony's Electronic Division's strong...

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Analysts put 360 on top by 2010

It seems like some market research firm has a new prediction for the game industry every day. One day, the PS3 is on top. The next, it's Wii, Wii, Wii (all the way home). Today's chart is all about the 360. IDG estimates that the Xbox 360 will sell 23.9 million units in North America by 2010,...

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Study shows more support for in-game ads

According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising...

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Engadget

Engadget

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TUAW

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Massively

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