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Posts tagged Marketing

CoD Black Ops writer Anthony: National security a matter of marketing

Call of Duty: Black Ops series writer and director Dave Anthony addressed U.S. military defense as part of a recent presentation for political think tank The Atlantic Council, claiming that public opinion regarding national security can be manipulated using methods similar to video game marketing...

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Sega pins Aliens: Colonial Marines marketing mishaps on Gearbox

After Aliens: Colonial Marines publisher Sega moved to settle a class-action lawsuit to the tune of $1.25 million in August for alleged false advertising for the game, it shifted the blame for the game's marketing issues to Gearbox Software, according to court documents obtained by Game Informer. I...

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Bloomberg: Microsoft may lay off thousands, Xbox marketing teams affected

A new Bloomberg report claims Microsoft is on the verge of its biggest round of layoffs since 2009, when more than 5,000 employees lost their jobs. The job cuts could go on to top that figure, according to Bloomberg's sources, making it the biggest round of layoffs in the company's history. The ...

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Microsoft addresses fears over Xbox One targeted advertising

Microsoft has responded to questions raised by a recent Advertising Age report, which suggested that Xbox One users could offer up a "data treasure trove" for marketing and advertising purposes. Microsoft Chief Marketing and Strategy Officer Yusuf Mehdi addressed the Xbox One's potential for tar...

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May NPD: 3DS steals top console spot

The Nintendo 3DS finally edged out the Xbox 360 in May 2013 as the best selling console across hardware and portables, according to the NPD's monthly report on the retail sector. In what the NPD claims was a slow month overall, the 3DS landed three different games on the top 10 (including Don...

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Everybody loves Octodad; here's how the devs made that happen

The path to indie stardom is founded in tenacity, creativity, good timing and a heaping pile of luck. The developers behind Octodad, initially a student project and now the reason for Young Horses' existence as a studio, know all about spreading the word about an indie game (and probably a lot abou...

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American McGee AMA: EA ads for Alice were a 'trick'

American McGee, the man (and name) behind Alice: Madness Returns and its predecessor, has a lot to say about developing those games, working with EA, and Kickstarting his latest venture, Akaneiro: Demon Hunters. His recent Ask Me Anything thread on Reddit reveals a few gems, including some insight...

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Spencer: Halo 4 is Microsoft's most expensive game

Halo 4 is the most expensive game Microsoft has ever made, Microsoft Studios head Phil Spencer tells Polygon. It is "absolutely" the most money Microsoft has ever spent developing a game, he says. "Nothing's even close." Estimates for development costs of Halo 3 average out at $60 million, and that...

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Dishonored's attempt to Cure Violence with revenge, by Vice

Vice, founded as a punk zine in 1994, is now a major global brand with a network of television, documentary and digital production studios, an online hub, magazine, record label, publishing house and advertising agency. It's notorious for brash exposition and unapologetic presentation, finding the...

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Sony's Koller: 'Almost all' PS Vita owners have a PS3 as well

Our pals over at Engadget recently interviewed John Koller, Sony Computer Entertainment America VP of marketing, handhelds and home consoles. Koller revealed that "almost all" PS Vita owners also own a PS3. "You look at the Vita consumer and a very high percentage – almost all of them –...

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