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Posts tagged Marketings

A look at Penny Arcade's ESRB ad campaign

Last week, the rascally duo from Penny Arcade announced their new ESRB ad campaign featuring Gabe-drawn characters and Tycho-penned backstories. The idea: to make gamers more aware of the ratings system in a hope that this knowledge will somehow be transferred -- through some kind of filial osmosis...

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Sony's fony graffiti sparks lashback

Sony's guerilla graffiti campaign promoting the PSP in Chicago, New York, Philadelphia, Los Angeles and San Francisco has pissed some folks off. The best way to fight corporate graffiti? With graffiti, of course. Pictured here: one vandal's response to the PSP ad campaign. Sony's not the only...

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