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Posts tagged Mountain Dew

Halo 4 players cry out from atop Mt. Dew, 'Where's our double XP?' [Update: Microsoft responds]

The promotional union between Halo 4 and PepsiCo, the latter being proprietor of the vast Doritos and Mountain Dew empires, is drawing ire from the game's community today – not for the delicious blend of accelerated promotion and bold spices, but because it's not working. Players are running...

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Game Fuel Dew is really, really expensive

The mysterious and oh so refreshing Halo 3 Game Fuel Mountain Dew that we saw at last week's LA event has hit eBay and is fetching a pretty high price tag. Up for auction is one can of limited edition Halo 3 Mountain Dew featuring Master Chief's handsome mug and is currently sitting at $20 or...

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The Joystiq Weekend: May 19 - 21, 2007

A few of Major Nelson's recent Flickr images show off a new Halo 3-inspired Mountain Dew can, with a "blast of citrus cherry flavor." Marketing blitzes at their best, folks. Check out the highlights for today: Joystiquery Japanese hardware sales, May 7 - May 13: Hidden in Halo edition Joystiq...

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Halo 3 Dew coming in August [update 1]

The marketing machine is shifting into first gear this August with the release of a Halo 3 branded Mountain Dew called Game Fuel. Advertising Age dug up some news on this "limited edition" drink, finding that its Brute plasma rifle red contents are packed with more caffeine than regular Dew to keep...

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Headshot! Energy bar for gamers

Mountain Dew and Red Bull just isn't enough for today's serious gamers. Now they need specially marketed energy supplements to keep them in the fragging zone. Enter Uncommon Loot and Headshot; the candy bar specifically created for gamers. With 100 mg of Guarana, Headshot could pack a serious punch...

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Much a dew about nothing

How disappointing it was to discover this Xbox-360 branded Mountain Dew tanker truck wasn't really filled with sugary green liquid. Apparently, avoiding the extra hauling weight helps them save on gas....

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