Posts tagged PR 
Sega responds to its SOPA non-response with a joke video
In what appears to have been an automated response, Sega customer support told a concerned gamer to try performing a "hard reset on the device," or, failing that, uninstall and reinstall the app. Unfortunately, that automated response was to a question about Sega's support of the SOPA bill ...
Star Wars: The Old Republic wins Guinness award for most voice acting
Star Wars: The Old Republic might not have picked up too many "Game of the Year" awards in 2011 (due mostly to the fact that it was out for about 10 days when the year ended), but that hasn't stopped EA from getting some awards declared for the game anyway. First, the company declared its own ...
N-Control makes good after PR meltdown, donates to Child's Play [update]
Something good has come out of the PR nightmare faced by N-Control (when its PR turned out to be a nightmare). In a successful effort to buy good press, the company announced today that it's donated $10,000 to Child's Play, along with a pledge of $50,000 worth of Avenger products, which currently ...
Gamasutra examines a PlayStation brand in crisis
Hard as it may be to recall, at the turn of the century, "PlayStation" had replaced "Nintendo" as the colloquialism for "video game," and the PS2 was beginning its unprecedented run of 150 million units shipped. The brand was nothing short of "awe-inspiring," as Gamasutra business editor Colin ...
Kevin Butler account accidentally retweets PS3 exploit
Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter ...
See Mafia 2 and get ... a haircut
We, as it turns out, are in a race with PR to the end of civilization. It goes a little like this: they keep coming up with more obstinately dumb ways to promote games and, since we too are dumb, we fall for it and write about it. Then they get dumber and we have to write about it harder. And so ...
Survey determines average U.S. game developer income
[Flickr user AMagill] The results of Game Developer Research's ninth annual Game Developer Salary Survey recently surfaced, giving us our yearly reminder that we're totally on the wrong side of this industry. According to the survey, the average "American mainstream videogame industry salary" is ...
Nintendo sends glorious papercraft with Glory of Heracles
Nintendo got Paon's Glory of Heracles into my house the same way the Greeks got soldiers into Troy: with a Trojan Horse. Although this horse was in a box, so the elaborate ruse really didn't play into my acceptance of the item. And thankfully, the cartridge didn't murder me after emerging. As has ...
PlayStation Blog: now with more Spanish!
Announced via the European PlayStation Blog, today marks el primer dia of the Spanish language PlayStation Blog. Sony has been expanding its reach of PlayStation-centric blogs from the original US one for months now, first branching into the UK and establishing a European base, then localizing that ...
Infinity Ward's fourzerotwo thinks devs should 'take control' of marketing
With the release of the highly anticipated Modern Warfare 2 just over two weeks away, Infinity Ward's Robert "fourzerotwo" Bowling has been quite vocal with the press. Speaking with MCV, Bowling unequivocally states his opinion that game developers should retain control of marketing and PR for ...
Featured Stories
Report: Battlefield 3 'Premium' service costs $50 one time, includes 'all five themed expansion packs'
Posted on May 30th 2012 12:10PM
Doom 3 'BFG Edition' brings Hell to 360/PS3/PC 'this fall' with entire back catalog in tow
Posted on May 30th 2012 10:35AM