Amid talk of Facebreaker and the impact of an exclusive NFL license, an quick IGN interview with EA Sports President Peter Moore highlights the prominent studio's focus on making sports games more accessible to a wider audience.

"There will be more announcements that will be ... looking at the more casual consumer that we see as a bigger force in the business," Moore told IGN. "We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play."

The statement seems to indicate a continuation and upgrade for the company's Family Play initiative, which made simplified, Wii remote specific controls for games like Madden, NBA Live and Fifa. But do these dumbed-down controls end up dumbing down the gameplay? Or could sports games use a dose of simplicity? Leave your thoughts in the comments.

Gametrailers has a pair of video interviews with Peter Moore in his new role as head of EA Sports. Watching these vids remind of exactly why we're going to miss him so much at Microsoft. However, it also gives us hope that EA will stop doing things like releasing mega-buggy versions of Madden upon unsuspecting masses. Or somewhat suspecting masses, at this point.

Anyhow, check out both parts of the video after the jump. It's worth it just for the eye-rolling from Moore when the interviewer calls him a "hero" to all the young gamers out there. He has a great view of the console war from both the publisher and manufacturer sides of the table, and near the end of part two, he talks about what's in store for the future at EA Sports. Namely, looking beyond only the North American market ... so expect more FIFA to come down the pipeline. And hopefully Scottish Caber Toss Challenge '09.

The funniest part of the GameDaily.biz interview with Peter Moore is that he knows the Xbox is biting the big one in Japan, but he points out that Sony "crumbling" in Japan against the Wii is just more delicious. Moore says he planned for an uphill battle in Japan -- actually it's more like a flat-faced vertical mountain battle, having only sold 122, 565 Xbox 360s this year -- but he believes Sony never expected to fail in Japan like they have.

Moore points out that Sony keeps talking about this 10-year plan without ever explaining what that means. He says, "I'm not sure what their 10-year plan is ... It's like they just said, 'We have a 10-year plan' [and that's it]." Moore isn't talking 10-year plans but he expects the Xbox to live longer than the original's four years. He says Sony can have all the plans they like, but the key is getting to the "mass market with price points [that matter]," which Moore says Microsoft is a lot closer to being able to do. Yes, that certainly sounds like allusion to an incoming price drop.

Peter Moore with Rock Band producer, Helen McWilliams

On the second night of E3, we stepped into a large, dimly lit room filled with tables -- 8 tables to be exact. At each table sat important folk from the ranks of Microsoft. Bungie's Frank O'Connor, Peter Molyneux: there's some big names in this room (we'll have more on them soon). Sitting in front of us is Peter Moore, VP of Microsoft's Entertainment and Devices Division -- i.e. Xbox. On the right hand side of the room is large LED chess clock. We have four minutes. That's it. The clock starts and we ask him the first thing we can think to ask. We've only got four minutes here, so there's no point in being coy about it.

How do you like Rock Band?

I love Rock Band. I actually, as you may or may not know, I actually went on stage again last night down in west Hollywood, and got up on the stage with the guys and had a good time. Once I can hear the music I can play the game, you know, so I think it's a great game. I love it, I flew to Cambridge, Massachusetts about six months ago, got my first taste of it. Just knew right then we needed to make it part of the briefing, and knew I'm stupid enough to go and put a guitar around my neck and give it a go.

After Peter Moore's not one but TWO inopportune game pauses during the Rock Band demo at the Microsoft keynote, it looks like a new phrase has been born -- "Pulling a Peter Moore."

According to folks at the Rock Band booth, people have been inadvertently pausing the game when they're trying to rock out, causing the music to come to an abrupt halt, and their friends and observers will shout out "Aw man, you just pulled a Peter Moore!"

Reminds us of Andy's "I Schruted it." line from The Office.

Microsoft announced at the beginning of this year that it had reduced its shipment goal for the fiscal year to 12 million units, down from 13-15 million units. Speaking to gamesindustry.biz about the new 360 warranty, Peter Moore has confirmed that Microsoft has missed the target of 12 million units. The company has sold roughly 11.6 million units, missing its goal by 400,000 units. Despite this, Moore states that Microsoft feels "really good" about the state of the Xbox. In particular, he emphasizes Microsoft's holiday lineup, and notes that it will be featured heavily at E3 next week.

Speaking to Joystiq in a conference call, Peter Moore addressed some of the implications brought on by the recent Xbox 360 warranty extension. Among the topics discussed was Microsoft's speed at reacting to the situation. While it seems like complaints have been mounting for ages, Moore notes that time was needed to "gather data and weigh the financial implications" as well as identifying the hardware problems themselves. Before you ask, no, Moore did not reveal what those problems were, nor did he reveal Xbox 360 failure percentages. According to Moore, Microsoft has "no intention" of doing such a thing, as they see "no value" in doing so. Moore also discusses the apparent disappearance of Xbox 360 Elites and why the warranty extension applies only to the Red Ring of Death and not Xbox 360s with disc scratching problems. Head over to Joystiq for the full report.

The guys over at Gamerscore Blog expressed their discontent with the failure rate of Xbox 360s and the customer service for getting consoles repaired. As such, they are changing the warranty policy worldwide to 3 years after the consoles purchase when dealing with the 3 red rings of light hardware failure on Xbox 360s. Anyone who's payed for any repairs up to this point will be reimbursed in full. This means that anyone who bought their console at launch will be covered until November 22nd 2008. On top of the press release, Peter Moore himself posted an open letter to the community on the policy change, which is included after the break, as well as a FAQ on how it's being rolled out.

For the most part, we've given up on reporting every single time one of our colleagues in the gaming press has an Xbox 360 die on them. Frankly, we'd be writing a piece every couple weeks. A brilliant recent example was the Weekly Geek Show's Xbox 360, which we covered, died again in late May. Exactly one month and six days after being "repaired." But, like Peter Moore asked of all of us, we shouldn't focus on the failure rate of Xbox 360s, but on the service in repairing them. And so, we have the story of Officer Craig Ravitch of the New York Police Department.

Officer Ravitch discovered last Friday that his Xbox 360 died on him in a classic New York "You gotta' be frickin' kidding me!" moment. He loves his Xbox 360, it's his "favorite system," but the "constant breaking down is amazing" to him. He called Microsoft, as he's done three times before. This next console will be his fourth since the 360 launch. He bought the $60 two-year warranty after his last failure and also received a 50% repair discount after arguing the last time. Microsoft support told him he'd have his box by Tuesday. After not receiving a confirmation that this Xbox 360 coffin was sent (which he received the last time he did this), he decided to call support again. They informed him his box wasn't sent because "the service department is running very low on boxes, so it will take a little longer than expected to get that box" out to him. Ravitch was shocked. Is Microsoft getting back so many defective systems that they don't have a fresh supply of coffins anymore?

We spoke with Officer Ravitch, who has a 26,000 point Gamerscore and buys about four games a month, and he told us, "As a consumer, I'm extremely, extremely disappointed with the way these consoles are dying. I don't have small children, I'm married, I get my three hours of gaming in when I can." He points out that the time he's lost in the back and fourth transit of his Xbox 360 has cost him three months of Xbox Live and he's thankful that he bought the warranty last time around, despite it being an unnecessary expense. Ravitch was mostly concerned that Microsoft is running low on coffins and now his repair has been delayed by a full week. Ravitch says, "I hate to badmouth the 360, its one of my favorite systems, but this burns me."

If you thought Peter Moore was sitting up at Microsoft headquarters laughing at gamer's red rings of death and telling them to focus on the fixing part, not the problem part, then you were only partially right. In his spare time from that, he has to deal with his Pac-Man problem.

Given the fact that the Pac-Man Championship Edition will be coming out tomorrow, we decided to hand out a little power pellet love in the form of today's video. Plus, it's sort of fun to see someone getting under Moore's collar.

Wokka wokka.

With all the Pac-Man World Championship fun going on right now, the Gamerscore Blog crew unearthed a never before seen video (embedded above) of an encounter between Pac-Man and the legendary Peter Moore. And after giving the video a watch, is it just us or do you feel just a little bit sorry for Pac-Man? Mr. Moore has quite the dirty British mouth and his vulgarities are maybe just a little unwarranted. Unless Pac-Man did something unspeakably wrong to make Peter angry, something like eating the last cherry from the company fridge.

In a recent interview with Next-Gen, Peter Moore had some interesting thoughts on the current state of affairs for the PS3. Specifically, Moore offhandedly compares the machine to one with which he is intimately familiar: the Dreamcast. When given the opportunity to insult the PS3 asked a question about the PS3's problems, Moore said, "I'm digging up my tortured past here, but remember Dreamcast?"

The implication here, obviously, is that the PS3 is failing as the Dreamcast did. We would be remiss in our duties if we didn't note that the PS3's situation is vastly different than that of the Dreamcast. SEGA was coming off the unsuccessful SEGA Saturn before it launched the initially successful Dreamcast, only to watch it get crushed under the matte black boots of the PS2. Sony, on the other hand, is coming off the incredible success of the very console that killed the Dreamcast in the first place. Still, details aside, the meaning of the comment is clear, and those, Mr. Moore, are fighting words.

Looking past the initial swipe at Sony, the interview covers a fairly substantial range of topics. These include the Xbox 360 Elite, the continued existence of the Core 360, and how Microsoft plans to expand its software lineup. Hit the "read" link to check it out.

[Via Joystiq. Thanks, PacoDG]

When the topic of sluggish PlayStation 3 sales is brought up, Peter Moore recalls his previous corporate life and asks, "Remember the Dreamcast?" Speaking to Next-Generation's Colin Campbell, the Microsoft exec compares Sony's current difficulties with those he experienced with Sega on its final console. "We thought we were doing right," he says. "All of a sudden it didn't pan out."

Though we're not privy to the same lucid and possibly prophetic dreams Mr. Moore is, lumping Sony's latest effort into the same category as the Dreamcast brings with it many sticky implications, intended or not. Is Moore saying the PlayStation 3 is failing to "pan out" for Sony, less than a year into its supposed ten-year life? Sega came out of the gate strongly and promptly drove off a financial cliff like Thelma and Louise, whereas Sony is off to a slow start and has every chance of picking up the pace. Moore goes on to say that Sony's focus on the Cell processor and the Blu-ray drive was a mistake, that it "miscalculated the global consumer's appetite for the experience the offered at the price point they offered it at." But wasn't the PS2's "Emotion Engine" and DVD drive instrumental in its triumph over Moore's ex-box?

We remember when the Xbox 360 was given the Dreamcast treatment as a means to highlight impending failure, and it was as odd then as it is now. Despite the system's commercial demise under the watch of a struggling manufacturer, it enjoyed amazing first-party support and is still remembered for hosting some remarkable games and innovations. When did being compared to the Dreamcast become such a bad thing?

[Via Xbox 360 Rally]

Speaking to Mike Antonucci of the Mercury News, Microsoft's Peter Moore answered readers questions about the Xbox 360. Among the more interesting questions was from a reader who had gone through two Xbox 360s within 7 months. When asked for a "straight answer" about 360 failure rates -- and whether or not they were higher than 3% -- Moore deflected the issue, saying that customers should focus on the treatment of the problem and not the problem itself. In other words, quality of customer service is more important than the quality of the product. According to Moore, "Y'know, things break, and if we've treated him well and fixed his problem, that's something that we're focused on right now." Moore further stated that he couldn't comment on specific failure rates because he was "shipping in 36 countries and it's a complex business."

Other issues discussed include Folding@Home, the shared processing initiative recently supported by the PS3. When asked whether or not the 360 would ever be used for such a purpose, Moore stated that if Microsoft believed it could aid projects like Folding@Home with the processing power of the 360, it would certainly consider it. Moore also takes time to address the Xbox 360's variety of games (or lack thereof), and the state of affairs in Japan. Hit the "read" link for the full article.

So, Reggie Fils-Aime voiced his opinion on the 360's sales in Europe, and Microsoft wasn't going to just sit and listen to such statements. They came back to say that they are on track to meet their 12 million shipped worldwide milestone by the end of June 2007, having shipped 10.4 million back in December. They also pointed out that the 6 million Xbox Live users worldwide is nothing to scoff at either. Still, it will be interesting to see how things stack up after the other two consoles have been on the market for a year.