Gametrailers has a video of Phil Harrison's Infogrames/Atari coming out party from earlier this week, depicting the former Sony exec really entrenching himself into the current fixer-upper situation. He quite confidently says to the press in attendance, "The Atari opportunity, is the best opportunity that exists in the industry today to redefine, refocus and re-energize an incredible brand."

This week has seen numerous moments where Infogrames' new CEO David Gardner and Harrison, as the new Directeur Général Délégué, have said all the right things. Giving the appearance that Atari is a salvageable brand is great, but showing some profit is always a good first step.

Okay, maybe not literally (although the imagery does make us giggle), but a "magnet for talent" is certainly the new image Infogrames hopes to project. Now that Phil Harrison has taken his seat as president of Infogrames, CEO David Gardner has been singing the praises of the company's new business model, which is centered around the online market, as well as recognizable talent, and attracting new faces.

According to Gardner, the future of Atari and Infogrames rests in the field of online gaming, a risky new venture for the company that Gardner is optimistic Harrison will be able to assist in. In addition to the new online focus, Gardner hopes that the company can continue to attract talent, and aims for a healthy mix of both industry veterans, and fresh young faces hoping to innovate. They better hope that magnet's got a lot of pull left in it, as Atari's messy history is naturally repellent.

The rumors of a "Phil eye for the Atari guy" are true. Former Sony Computer Entertainment Worldwide Studios president Phil Harrison has joined Atari's parent company Infogrames with the title of Directeur Général Délégué (President). Harrison will report directly to Infogrames CEO David Gardner, who plans to announce tomorrow how he's going to turn the beleaguered company around -- and we're guessing Harrison will have a huge role in doing that.

Harrison's fancy French title (which we're sure to use every chance we can) isn't going to protect him from the hard road ahead. The plan is apparently for Harrison and Gardner to turn Atari into "a leading online game company." Despite Gardner's belief that Infogrames has a "strong financial foundation," its going to take a lot of "show us" over the next few years before Atari gets off the D-list. But damn, is getting Harrison on the team a good start.

[Via PS3 Fanboy]

Sony Computer Entertainment Worldwide Studios president Phil Harrison has announced his formal resignation from the company, due to go into effect on February 29. Sony officially broke word of his resignation this morning.

Taking his place will be SCEI president and group CEO Kazuo Hirai, who will assume Harrison's duties on top of his own. It's unknown at the moment whether Sony will begin seeking out a replacement for Harrison, or whether Hirai's full-time responsibilities will engulf those of the former Worldwide Studios president.

First joining Sony back in 1992, Phil Harrison helped launch the first Playstation console, and has since played a major role in SCE's business, including presenting Sony's landmark keynote at last year's GDC. In a public statement, Harrison states that he is incredibly grateful to his "Playstation family," and will continue to support the platform and company in the future.

At yesterday's "Lunch with the Luminaries" panel at GDC, five of the planet's most prestigious gaming industry figures had the opportunity to sit down for light snacks, civil discourse, and, of course, to flame their competitor's consoles. At least, that's what Sony exec Phil Harrison had in mind, as he warned EA Blueprint's Neil Young that the Wii is unfriendly territory for third-party developers -- due to Nintendo's overwhelmingly successful games on their own home console, everyone else can only hope to market their games to "only 40% of the installed base."

Young didn't deny this claim, but retorted that the development of their most recent game for the Wii, Smarty Pants, was "very easy to build very quickly" and "fundamentally much more fun" to create -- apparently, more fun than it was to actually play. Have third-party developers resigned themselves to living in Nintendo's shadow, prompting them to fire out "easy to build," mediocre titles? We don't think they quite understand -- if only 40 percent of Wii owners are buying your games, it's because the other 60 percent know better.

With Sony's social MMO Home now a more distant prospect following its most recent delay, Microsoft's UK boss Neil Thompson has come out saying he's disappointed, adding that he feels Sony "underestimated" the challenges associated with creating a virtual world like Home. Given the progress report sent along by an anonymous Home tester in late August, which indicated that testing had fallen behind schedule, we're inclined to agree.

However, despite being pushed back, Sony executive Phil Harrison, who debuted Home earlier this year at the Game Developers Conference, seems steadfast in his belief that the initiative remains on target for a public beta roll out in late November/early December, with a commercial release to follow in 2008.

Will Home, whenever it's finally released, be anything like the online utopia promised by Harrison in March? It's all guesswork at this point, though Thompson notes interest in seeing "what they wanted to deliver against what they can actually deliver, because I know they generated a lot of interest based on what they said last year." We'd love to hear how the service is shaping up, should anyone currently enrolled in the beta like to come forward.

Read - Microsoft disappointed
Read - Harrison confirms public beta

Sony Europe won the Grand Prix award at the UK-focused Develop Industry Excellence Awards held in Brighton, England for "capping 12 months which have seen the firm deliver a new hardware format that has inspired developers around the world to make cutting-edge next generation games." Sega won for being the industry's "Publishing Hero" and Motorstorm won "New Console IP accolades." And apparently, although we can't quite confirm this, the event was neither a roast, nor was the Hasty Pudding theatre company anywhere to be found.

A little less confusing is that Traveler's Tales won "Independent Developer" for their work with Lego Star Wars and Realtime Worlds won the "Innovation Award" for the "thrillingly original" Crackdown. (While we love us some Crackdown, nobody who isn't on their third glass of Cabernet is going to call it "thrillingly original.") But we shouldn't be so mean, the Develop Awards – judged by 100 "industry experts" – are focused on UK and Euro companies so the pool is intentionally narrowed. Check out the full list of those winners by following that Read link.

Though pointing out the success of PlayStation 3 launch titles such as Resistance and Motorstorm, Sony executive Phil Harrison told Game Informer magazine (via GI.biz) that "it's always dangerous to judge any system by its launch lineup," while adding, "you only have to go back to the games that launched PlayStation 1 and Playstation 2."

Excellent observation! Indeed, if we remember when 1UP compared launch lineup review scores, there is a curious (albeit not stringent) trend: the two consoles on the list with the worst-reviewed launch lineups belong to consoles (Wii and PlayStation One) who have shown great success, whereas the opposite has also proven true (GameCube and Dreamcast had well-received launch titles).

Given the trend, then, we say Sony should embrace the notion of a lackluster PS3 launch. They've got a good statistical probability of pulling out this generation (especially if calls for a price drop don't go unheeded).

Good news for people who like 360 and PC games, but have always wished they could have a distinguished accent and know the lyrics to at least five Robbie Williams songs: Microsoft announced this morning that they'll be opening up a European office of Microsoft Game Studios.

The new branch will be based in Reading, UK and headed up by Phil Spencer, who's currently managing the MGS publishing business. He'll apparently still be in that position while he runs the new UK branch, which is designed to streamline relations with European companies like Lionhead, Rare, Bizarre Creations, Real Time Worlds and Remedy. Also part of the company's plan: Having loud parties outside Phil Harrison's house when he's trying to sleep ... cheeky devils.

Several members of the official PlayStation forums are claiming that the option to download and launch the North American version of the Home beta has appeared in the PlayStation Store. Invites to the closed beta of Sony's Game 3.0 get-together were sent out last week to a seemingly select few. The majority of posters within the relevant PlayStation forum thread have expressed disappointment at not making the cut, though they may just be temporary victims of a stuttered roll-out. The few chosen ones are in higher spirits, though seem confused by Home's appearance in the store's Blu-ray section.

When asked to comment on the Beta's status, SCEA had naught to offer but a quote from a popular anime series, ".........." (Which is to say, more formally, that SCEA did not respond to a request for comment at the time of writing.)



[Via PS3 Fanboy]

Sony's PlayStation Home service may still be months from release, but it's already sooo 5 minutes ago. Or at least Atari says its upcoming online game creation project will make it seem that way.

Atari Online Entertainment senior VP Chris Bergstresser slapped Sony with his virtual glove in a MCV report this morning, saying that Atari's as-of-now PC-only game creation portal would "give people the tools to do whatever the hell they want." (Presumably you'll be able to keep that sort of strong language out of your games.)

The Berginator also said that he appreciated Phil Harrison's Game 3.0 keynote, claiming that it lent legitimacy to Atari's upcoming effort, which "goes further" than Sony's offerings like Home and LittleBigPlanet. Oh, snap!

The unnamed service is due out in summer and is currently US-only. Further details are scant enough to make this just another Web 2.0/Game 3.0 promise on the pile for now, rather than a contender for the user-generated content throne.

MTV News' Stephen Totilo has managed to glean new details from Sony's Phil Harrison on their megaton PlayStation 3 announcement, Home, in a video interview (after the break) and accompanying Multiplayer post (scroll down to yesterday's entry).

The initial plan with Home is to start with apartments for users, then go on to outdoors, houses, gardens, neighborhoods. Currently, 16 people will be allowed in one apartment at any given time, although that limit is being tweaked. As for lobbies, which will be "infinitely spawned by the number of users online," 64 will be the limit. A search function will be included to help users find their friends online.

As to concerns whether the social aspect of Home will take away from time spent gaming, Harrison sees that as a non-issue. "I think that you shouldn't lose sight that home is all about games and creating social interaction between gamers ... [Home is] a springboard to a deeper gaming experience," he said.

Also mentioned was that no collision detection would be implemented, so users will likely just walk through one another. While that should eliminate problems associated with crowds, it also reduces the options for those who wish to use their avatars for naughtier means.

In the fourth and final part of N'Gai Croal's epic and quite informative interview with Phil Harrison, the Sony head of worldwide studios discusses his company's cultural approach to marketing in Japan. Mr. Harrison explains that in order to engender trust in Japanese consumers, Sony should start divulging more information and features earlier, even if they aren't quite "perfect" yet. His example? "You know, we're not sure when it's coming, but we're going to have DVD upscaling on Playstation 3." He follows up with, "There you go. There's a scoop for you."

Though it's up in the air as to when a PS3 firmware update will enable a feature found in standalone Blu-ray players, it should work as a sufficient stop-gap to those still waiting for Blu-ray versions of Bloodrayne and American Ninja 4: The Annihilation. DVD upscaling might not boast the "wow" factor of pure HD content, but the Algebra of Wows dictates that it should be worth several thousand anti-mehs. At least!

In an "exclusive interview" with "semiofficial" Playstation blog, Threespeech, Sony's Phil Harrison provides some clarity regarding the PAL PS3's range of backwards compatibility, not to mention the opportunity to place even more quotation marks into this paragraph. "The situation is changing every day, but on March 23, we expect the list to include over 1,000 PS2 titles." Sony's head of worldwide studios is referring to the list of PS2 games that are expected to be supported by the software emulation found in European PS3s.

This announcement certainly defuses some of the controversy that resulted from Sony announcing the removal of PS2 hardware from European PS3 systems. After promising software support for a "limited" number of titles, many European gamers were feeling rightly cheated for having to pay a higher price for a PS3 with fewer features. Though the specific titles that comprise the list have yet to be announced (Harrison notes that Sony's policy is to focus on popular titles), it seems Sony is already far better equipped than Microsoft when it comes to fighting the inevitable onslaught of gamers complaining about their favorite title not being supported.

Mr. Harrison also promises that an online list of backwards compatible games will be available on March 23, and that it will grow with every PS3 firmware update.