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Next Wii channel could be 'Nintendo Power'

wiiding? Plucked from Nintendo's brain trust and tucked into the tail end of MTV's recent interview with Reggie Fils-Aime is the latest Wii channel concept: Nintendo Power. "We have a tremendous amount of old Nintendo Power content ... that we could present to consumers," Reggie told MTV.

The interview (the one where Reg dodges the "Where's Metroid?" question) doesn't delve further into the thought, leading us to believe the digital archive is a ways from fruition. Still, coupled with Virtual Console, a back catalogue could provide a valuable resource for those digging around for tips and strategies -- or just general information about games of yesteryear. And, of course, Nintendo is never one to underestimate the nostalgia factor, always eager to find another familiar to resell to old-timers -- that's assuming the archive would be pay-to-view. Would you subscribe (again)?

[Via Supercabra]

Nintendo's Reggie needs an assistant

The ultimate seat of power is currently available for Nintendo fanboys and fangirls everywhere: Assistant to the president at Nintendo of America. Unless there's been a major shift over at Nintendo HQ in Redmond, that means working directly for Reggie Fils-Aime. Imagine the power, which any office worker will tell you lies with the assistant. You'd be the hand of Reggie, unleashing Nintendo of Americas salvation or wrath. You'd never want for Wii again, product would flow for you like the Nile.

Only problem is the job description is the stuff high-powered positions that own the ear of a company president are made of. Eight years of related experience, ability to relay information with tact and diplomacy and a preference to someone bilingual in Japanese and English. The full job description can be found after the break. Wonder how Reggie takes his coffee?

[Via GoNintendo]

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NOA's Reggie Fils-Aime skirts region issues

There are always two ways to look at every situation, and the best businessmen are the ones who can convince you that their perspective is right. In a string of interviews lately, Nintendo of America President Reggie Fils-Aime has aptly spun the region situations into a pleasant bullet point. Let's look at his argument.

In an interview with MTV's Stephen Totilo, Fils-Aime was questioned about the disparity between the US and Japanese Virtual Console lineup, where the US was receiving around half the titles going to Japan. In his words, some games "may make perfect sense in Japan but we don't think in our marketplace have a lot of potential." Translation: why waste the megabytes on titles that didn't have the popularity?

However, the cost for Nintendo to put a a title on a server is minimal and builds reputation to a brand for supporting its fans. There is no shelf space to fight for, and we know Nintendo are wizards with their emulators. Even if the title only appeals to a niche audience, that's still money for intangible property. Forget Mother 1 and 3, with this talk we're afraid they might skip over uploading cult-favorite Earthbound. Contrary to popular opinion, not everyone will want Goldeneye.

Continue reading NOA's Reggie Fils-Aime skirts region issues

MIGS06: Reggie keepin' it real on the show floor

We were told that Reggie Fils-Aime would be hanging out on the show floor of the Montreal International Game Summit following his keynote, but I didn't actually believe the man would do it. After not fielding questions, and making himself virtually unavailable for interview, I just assumed that Reggie considered himself to be on a different level than anyone else here. I mean, even Mizuguchi could be seen yesterday having a boxed lunch near the Ubisoft booth. Reggie clearly sought to solidify his larger-than-life persona by remaining untouchable.

So when Reggie walked up to Nintendo's booth on the show floor, I was surprised and a bit impressed. Mr. Fils-Aime is human after all. As if to prove it, he began coaching an attendee on the finer points of Wii Sports Baseball.

"You can use the D-pad to throw a curve-ball," he said. The summit-goer was obviously taken aback a bit. He was losing pitifully to his friend, and the last thing he probably wanted was the Nintendo of America president telling him what to do. I don't even think he said thanks. Reggie, on the other hand, smiled as though he had truly made a difference. The kid still sucked at baseball, though.

Sorry for not getting a better picture. I was waiting in line to play Twilight Princess, and didn't want to lose my spot.

MIGS06: Reggie Fils-Aime keynote liveblogged (kinda)

On the second day of the 2006 Montreal International Game Summit, Nintendo of America president Reggie Fils-Aime gave the first keynote of the day. His subject, Nintendo's current business model, is already well-worn territory, but more relevant than ever considering that the launch of the Wii is only a mere ten days away. We'll know soon enough whether Nintendo's latest strategy has what it takes to compete in the market.

8:55 - Wow, they sure brought a lot of Wii promo posters to this keynote. The podium area is flanked by Wii banners, and the podium itself features a poster saying "Oh Wii!" It confuses me.

9:11 - Reggie is introduced. The man is a giant, especially when compared to the diminutive show organizer. "It's nice being in Montreal," he says, "where people can properly pronounce my name." The audience laughs appreciatively, so he milks it a little. "You should hear what they do to it when I go to Mexico."

Continue reading MIGS06: Reggie Fils-Aime keynote liveblogged (kinda)

Reggie horns in on Kaz and Bill's act [update 1]

PSP launch party

It's become, like, the thing for top execs at game companies to ring up the first purchase of their consoles. Kaz Hirai did it at the PSP launch last year, Bill Gates showed up for the Xbox 360 launch back in November, and handed out the first Xbox sold back in 2001.

And so when Nintendo of America president Reggie Fils-Aime says that he'll be doing the same, it's curious that the piece makes it sound like Nintendo's the only company that would go to such great lengths for a little PR (and curiouser still that GameSpot doesn't offer any context). GameSpot quotes Reggie: "Those consumers, the core gamer, are very important to us ... And you know what? I'll be at a store in the New York area, where they will camp out and I will be handing out some Wiis that very first minute that we're available for purchase."

Unprecedented!

Appreciated, yes, but not unique. C'mon guys, huddle around a conference table and dream up some crazy new PR stuntage for this holiday season.

The real problem isn't really Nintendo's PR stunt. That's all part of the launch game. It's not Reggie's fault that some writers are picking this up as if it's huge news. What really bothers us (and what prompted this post) is that this is making headlines at all. What gives? At the very least, these writers should be providing context for the news. This years-old maneuver shouldn't be making headlines.

[Update 1: Gave a little more context.]

Another Wii mystery port spotted

Nintendo WiiA member of the Spanish gaming forum Canal Nintendo has posted an image that appears to feature another mystery port located near the bottom of the left side of Wii.

Last month, Nintendo's Reggie Fils-Aime debunked rumors that the front flap concealed anything more than a SD card port, adding that Wii will be compatible with several memory options. If this newly discovered detail is indeed another port, could it just be another expansion slot? ... Probably.

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