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Posts tagged SXSW07

SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players

Boyfriends aren't the only ones facing dilemmas. Publishers and developers have been struggling to develop games that appeal to women, because they represent a huge demographic who haven't traditionally been associated with the video game market, and that translates to lost dollars. But how do you...

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SXSW: Virtual Worlds and Virtual Humans: NPCs and Avatars

This panel discussed the rise of virtual worlds, the NPCs that frequently populate them and how games like World of Warcraft are much more populated with human players and their avatars. Although it devolved into a sort of "he said/she said" argument over user-created content and in-game behaviors,...

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SXSW: Digital Distribution: The Way of the Future for Gaming

Almost everyone who has gone online with the computer or a game console has probably downloaded something at one time or another, whether it's been a song, a photo, a game, or a set of horse armor for their equine friend. But are digital downloads the wave of the future for full-on distribution?...

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SXSW: Serious Games: Can Learning Be Hard Fun?

When you combine the words "serious" "learning" and "hard" in the same sentence, chances are you're going to end up with something that gamers won't like. But that's what the Serious Games Initiative is all about, developing games for "non-entertainment" purposes. Of course, the problem is games...

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SXSW: Joystiq live at the Will Wright keynote [Update 1]

We're live in Austin, front and center for the Will Wright keynote speech, where the attendees seem a lot more excited for this one than they did for the Dan Rather speech yesterday. I guess that might change if Dan Rather was actually working on a groundbreaking new game that has almost as much...

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SXSW: Game Perverts

At first glance that panel title sounds like a very special episode of Dateline NBC's "To Catch a Predator," but the subtitle makes it a bit clearer ... for some: "A Robot, a DS, and a dot-matrix printer menage a trois." This panel was all about hacking and homebrewing, and we saw some pretty cool...

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SXSW: Games + Entertainment Brands: Five Top Trends In 2007

This panel brought together Robert Nashak, GM of Yahoo Games, Chris Charla, director of business development for Foundation 9, Charles Merrin from Real Networks, and Brian Ring, the GM of Interactive Content for Scope Seven. The purpose was to discuss the top five trends in 2007 in the realm of...

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SXSW: The Inside Scoop - how to get a job in the game industry

For the most part, the "Inside Scoop" about getting a job in the gaming industry sounded like getting a job in pretty much any industry, except maybe trading decommissioned nuclear weapons on the black market. They hit the main points several times, which were as follows: Have a professional...

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SXSW: ARG! The Attack of the Alternate Reality Games

Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I. back in 2001, alternate reality games (ARGs) have been popping up left and right, most notably the I Love Bees ARG that was used to launch Halo 2. Based on what the panelists were telling us, there...

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SXSW: Joystiq is here!

We've arrived here in Austin, Texas where we'll be bringing you news from the enormous South by Southwest conference. SXSW started as a music festival, grew to include film, and now has an very substantial interactive portion. This year they've beefed interactive up with tons of video game related...

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