Last week, the American Advertising Federation (AAF) held its annual Addy awards, and McCann-Erickson took home the Best of Show award for their Xbox 360 "Jump In" commercial.
From the press release: "This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation XBOX 360. It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired."
Congrats to the creative superstars at McCann-Erickson. How about an encore?
