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Last week, the American Advertising Federation (AAF) held its annual Addy awards, and McCann-Erickson took home the Best of Show award for their Xbox 360 "Jump In" commercial.

From the press release: "This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation XBOX 360. It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired."

Congrats to the creative superstars at McCann-Erickson. How about an encore?

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]]>aafaddy awardsjump inMcCann-Ericksonxbox 360xbox 360 jump ropeAlan Rose2006-06-13T12:30:00+00:00