Spurred on by the apparent success of anti-KFC game Super Chick Sisters, PETA is once again entering the Flash-based interactive activism arena with Bloody Burberry: The Fur Fighters. This time, the action focuses on controlling cute animal critters who are trying to raise awareness of the cruel, fur-coat-selling ways of the Burberry clothing stores. They complete this goal by freeing caged bunnies, protesting at fashion shows and spray-painting coats, all while avoiding some shadowy, black-clad security agents.

You might think a game that encourages spray-painting private property might be a little irresponsible for an activist group, but an in-game disclaimer notes that it's all right because the animal characters are "not subject to human laws." It's like the ultimate diplomatic immunity! This gives us an idea for a crime spree involving trained penguins that the courts can't touch ... but perhaps we've already said too much ....

"Today I'm going to tell you the story of a game so serious that it changed the direction of a company."

Grave words indeed, delivered at the International Serious Games Event on Monday. However, as Water Cooler Games explores, the delightful speech about games causing environmental change was, in fact, a set-up.

Related to the anti-McDonald's game we reported on back in February, the hoax presentation is a subtle and brave attempt at needling a large corporation, although others at the Serious Games Event may disagree with the choice of platform. Regardless of its (lack of) authenticity, the closing remark from the speech is a noble sentiment: serious software can change the world.

[Via Wonderland]