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Posts tagged ad-campaign

Microsoft smells what's up with 'Destiny Fragrance'

Microsoft adopts a unique Destiny marketing campaign in Europe, advertising Bungie's upcoming first-person shooter in the style of an exotic perfume at destinyfragrance.com. The ad doesn't hold up to scrutiny, though. Click through and you'll see the following message: "Destiny is actually an ep...

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Madden's weird ad campaign stars Kevin Hart, Dave Franco

The start of the NFL season and launch of Madden NFL 15 is just around the corner, which means we're in the midst of the really weird part of the football offseason. Fans are desperate for anything new on Johnny Manziel and Madden players are clamoring for the last scraps of details for the game ...

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Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'

Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press ...

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PS3 marketing shifts focus to 'total entertainment solution'

As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its marketing campaign has deemed the console as a "total entertainment solution," rather than a video game console. Its fall and holiday ad campaign touts the console as "the greatest gaming, Blu-ray play...

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