Posts tagged adfreak 
Halo 3's 'Believe' and PS2's 'Mountain' make 'epic ad' list
Halo 3's amazing "Believe" campaign and the less well-known PlayStation "Mountain" ad have found a place on AdFreak's list of "The 25 most epic ads that aren't [Apple's] '1984.'" The Halo 3 campaign made it all the way to the eighth spot, while "Mountain," with its 1,500 extras, climbed to 17th pla...
A recap of Dante's Inferno's weird, awful (effective?) marketing
AdFreak's chronicle of the Dante's Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy's almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and "yielded 47 million impressions of coverage." The ad agen...
