Posts tagged advergames 
Doritos announces XBLA game finalists
In many ways adver-games are better than real games, because in playing them you learn something ... about a product. It's like edutainment, but at the end you want to buy stuff. That synergy will be coming to an Xbox Live Arcade near you thanks to Doritos' "Unlock Xbox" contest, which asked gamer...
Advergaming hits Indian movie industry
ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early b...
