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Posts tagged advertisements

Harvest Moon Crossing

Harvest Moon DS saw its US release over half a year ago, but the colorful farming sim didn't cross the Atlantic until earlier this month. A TV commercial advertising the game has been airing in the UK, and we were surprise to see how similar its presentation is to Nintendo's commercials for Animal C...

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Bunnies can't play with a DS Lite

While we can't say much about the quality of Rayman Raving Rabbids DS yet, we're more than happy to sing the praises of Ubisoft's marketing behind the recently-released platformer. The France-based company sent out three promotional images showing the game's villains, crazed and deranged rabbits, i...

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Video Sandwich: October 17, 2006

It's been a while. It's time for another Video Sandwich. We love looking at PSP ads here, and I would have to say that this "viral" ad is pretty effective. It tells you that you can play your PSP anywhere, any place... but would the PSP function in a low-grav, no-oxygen environment? Something tel...

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Core gamers have heavy impact on economy [update 1]

Definition: a heavy gamer (also known as core gamer) is one who buys eight or more games per year and plays at least 10 hours per week. Correlation: according to a recent study by Ziff Davis Games Group, heavy gamers spend notably more money than casual gamers (those who buy at most one game per ye...

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Ad critic: But I can't control my love for you!

Joystiq has a regular series called "Ad critic," in which you, the reader, can critique the ads released by sometimes foolish publishers. Sony's notorious for one marketing blunder after another. I wasn't a big fan of their previous ad campaign, featuring some racially insensitive squirrels. Sony'...

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PSP advertising: Like it or leave it?

We're curious, PSP fanboys. Okay, it's also been a slow news week, but we're still going somewhere with this. So far we've been inundated by squirrels, dust balls, mice, and dead-eyed graffiti kids, but have any of these advertising attempts really been effective? Take the adverts from England fo...

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Fuss over Sony PSP ads in the UK

In the wake of Sony's graffiti-fuelled advertising campaign, the games giant has tried a fresh start, plastering public transport in the UK with enticing slogans. However, the slogans seem to have caused more trouble than necessary; an advert on a Manchester platform encouraging travellers to "take ...

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