Posts tagged advertising 
SCEA patents advertising that interrupts gameplay
A patent filed by Sony Computer Entertainment America in 2011 describes an advertising system in which a game would be "suspended" during play, an advertisement would come up, and then the game would continue – much like TV commercials interrupt segments of programming. According to the ...
'The World is in Play' kicks off $50 million Vita ad campaign
Sony plans to spend $50 million on its Vita advertising campaign... and from this "The World is in Play" commercial, most of that budget went toward the fantastic visuals. Given the accents -- and the soccer -- this would appear to be a European ad. It also doesn't feature the #gamechanger Twitter ...
Sony spending $50 million on Vita marketing
You might be wondering where all the Vita advertising is. Sony's been pretty quiet about the thing until now, but that's going to change, according to Sony's senior director for handheld consoles, John Koller. Sony's just taking its time about getting that message out. Koller told the New York ...
Capcom behind 'No Hope Left' viral ads (or widespread graffiti, depending on your perspective)
The "No Hope Left" ad campaign spotted in a variety of locations across Europe has been pinned to Capcom. At least that's according to The Sixth Axis, whose intrepid reporter schlepped down to the Vauxhall station in London after seeing an image pop up on the viral ad campaign's website. He ...
Soulcalibur V advertisement debunked, junked
Following Namco's release of a controversial, crass Soulcalibur V ad focusing on ... non-fighting-related aspects of the game, the above image started going around of a subsequent ad that had reportedly been deemed too controversial and removed. The first post we've seen about it was on Digital ...
How to block ads on the Xbox 360 Dashboard
Tired of turning on your Xbox 360 and seeing Chuck Norris advertise a game for another platform? Redditors have found a solution. It's ... complicated, involving a lot of fiddling with your Xbox settings, clearing your hard drive cache, and signing up for an OpenDNS account, but the end result is ...
Kevin Butler honors 'Legit Btness' with festive dance
After kicking open the doors on PlayStation's "Hall of Play" last month, Sony's vice president of often hilarious video advertisements took to YouTube this week and honored Killzone 3 player "Legit_Btness." But not because "Legit" is a pro or anything, but because of his dutiful late game ...
EA Legend analytics announced, will assist advertisers in EA games
EA has announced a new service called EA Legend, designed not for consumers but to provide marketers with information about how players are using and engaging with EA products and their related advertisers. For example, EA would be able to provide advertisers with information about their users on ...
Star Wars ads find their way into Deus Ex: Human Revolution loading screens
Deus Ex: Human Revolution plays host to a wide assortment of advertisements for fictional future-products (like robot eyes and face-installed sunglasses) -- but the game now sports a promo for a real-life, purchasable thing. The game's loading screen occasionally includes a tiny banner announcing ...
Uncharted 3 and the sands of art
Artist Natalya Netselya has been creating sand art for almost five years, her talent evident as she recreates scenes from the upcoming Uncharted 3 using the micro-pebbles and a light table. Each piece of art by Netselya, like sandcastles in the sand, is wiped away and replaced with something ...
Featured Stories
Report: Battlefield 3 'Premium' service costs $50 one time, includes 'all five themed expansion packs'
Posted on May 30th 2012 12:10PM
Doom 3 'BFG Edition' brings Hell to 360/PS3/PC 'this fall' with entire back catalog in tow
Posted on May 30th 2012 10:35AM