Posts tagged advertising 
Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm
Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin ...
Wii U ad reveals the Commercial Family Warehouse
The Wii U's advertising campaign takes us into a part of the Nintendo headquarters we've never seen: the facility where all the Wii commercial living rooms from the last six years are stored, complete with smiling families engaging in family fun and good-natured competition ... forever. That ...
Nintendo unveils first Wii U advert in UK, features flurry of 'spings'
Nintendo unveiled the UK's first Wii U commercial last night. The ad aired during a Homeland break on Channel 4, and YouTube user Neil Wheatley uploaded it shortly after. The minute-long commercial is narrated by TV and radio presenter Adam Buxton, he of The Adam and Joe Show fame. On top of ...
Dishonored's attempt to Cure Violence with revenge, by Vice
Vice, founded as a punk zine in 1994, is now a major global brand with a network of television, documentary and digital production studios, an online hub, magazine, record label, publishing house and advertising agency. It's notorious for brash exposition and unapologetic presentation, finding the ...
Sony patents method of turning TV ads into interactive mini-games
Sony holds the patent for turning television commercials into interactive video games, taking humanity one step closer a future resembling Wall-E, while the likelihood of Blade Runner fades to a distant, neon second. The patent describes one method of gaming as advertisement as a "commercial ...
EA's Battlefield 3 ad campaign on Facebook shows 440 percent return on investment
A major part of Facebook's business, in addition to keeping an accurate and exceedingly detailed log of the horrible web of lies you spin during your daily social activities, is as an advertising platform. As it turns out, advertising on Facebook can be pretty helpful, at least if the product ...
NUads video demonstrates how your Kinect will get you to watch TV ads
Microsoft posted a preview clip of its "NUads," which isn't quite as filthy as it sounds. Not in the way you're thinking, anyway. "NUads" are like television advertisements, presented through the Xbox 360 dashboard, that feature Kinect voice interactivity. Or, as Microsoft's sparklingly corporate ...
SCEA patents advertising that interrupts gameplay
A patent filed by Sony Computer Entertainment America in 2011 describes an advertising system in which a game would be "suspended" during play, an advertisement would come up, and then the game would continue – much like TV commercials interrupt segments of programming. According to the ...
'The World is in Play' kicks off $50 million Vita ad campaign
Sony plans to spend $50 million on its Vita advertising campaign... and from this "The World is in Play" commercial, most of that budget went toward the fantastic visuals. Given the accents -- and the soccer -- this would appear to be a European ad. It also doesn't feature the #gamechanger Twitter ...
Sony spending $50 million on Vita marketing
You might be wondering where all the Vita advertising is. Sony's been pretty quiet about the thing until now, but that's going to change, according to Sony's senior director for handheld consoles, John Koller. Sony's just taking its time about getting that message out. Koller told the New York ...
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Huffpost Live tackles Xbox One with our reviews editor, Richard Mitchell [Update: watch the replay]
Posted on May 21st 2013 6:15PM