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Posts tagged advertising

Kevin Butler honors 'Legit Btness' with festive dance

After kicking open the doors on PlayStation's "Hall of Play" last month, Sony's vice president of often hilarious video advertisements took to YouTube this week and honored Killzone 3 player "Legit_Btness." But not because "Legit" is a pro or anything, but because of his dutiful late game...

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EA Legend analytics announced, will assist advertisers in EA games

EA has announced a new service called EA Legend, designed not for consumers but to provide marketers with information about how players are using and engaging with EA products and their related advertisers. For example, EA would be able to provide advertisers with information about their users on...

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Star Wars ads find their way into Deus Ex: Human Revolution loading screens

Deus Ex: Human Revolution plays host to a wide assortment of advertisements for fictional future-products (like robot eyes and face-installed sunglasses) -- but the game now sports a promo for a real-life, purchasable thing. The game's loading screen occasionally includes a tiny banner announcing...

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Uncharted 3 and the sands of art

Artist Natalya Netselya has been creating sand art for almost five years, her talent evident as she recreates scenes from the upcoming Uncharted 3 using the micro-pebbles and a light table. Each piece of art by Netselya, like sandcastles in the sand, is wiped away and replaced with something...

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Uncharted 3: Drake's Deception beach stunt, from sand to sculpture

The Interactive & Digital Entertainment Festival was held in Cannes in June; a retail-focused festival, publishers bring their games to sunny southern France in the hopes of attracting the attention of Europe's buyers. One way to do that: A sand sculpture! French marketing crew Urban Act...

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Kinect-enabled TV ads demonstrated on video

Remember the terrifying future we imagined when Microsoft explained its dream of Kinect-enabled advertising? There's no need to imagine anymore, as Microsoft's demonstration has been caught on video. The footage showcases functions like television scheduling and finding local retailers, all of...

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Xperia Play turns its marketing ship around with new ads (no more grafted thumbs!)

It's official! Against all odds, Sony Ericsson has finally ended its nearly year-long streak of embarrassing leaks, missed opportunities, and terrible advertising and come out the other side with this: a series of excellent ads for its "PlayStation Certified" Xperia Play phone. Spokeswoman...

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Valve making Portal 2 ads on its own

Who knows how to communicate Portal 2's gameplay and tone better than Valve? Certainly not some ad agency, the company is asserting. Marketing VP Doug Lombardi told MCV that the company is going in-house for its Portal 2 ads, not just because it knows the material, but because it's easier to...

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Toyota offering free LittleBigPlanet 2 content

What kind of car does Sackboy drive? Apparently, he drives an eco-friendly Toyota hybrid. Well, at least that's what a new cross-promotion with Toyota is suggesting. The auto manufacturer will be offering free sponsored content when LittleBigPlanet 2 launches, including a free XMB theme and a...

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Free Kinect Sports 'Party Pack' DLC available now, Joy Ride DLC coming Jan. 4

If you'd like to freshen up your Kinect Sports experience with fresh fruit and fresh ... chicken, head to the Xbox Live Marketplace right now. Microsoft has posted a free DLC suite, the "Party Pack." The free download adds a "Challenge" feature to track friends' minigame scores. Appropriately,...

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