Posts tagged adverts 
New PS3 adverts are gorgeous and scary at the same time
It's a shame that these Dali-inspired adverts, made by the Chilean advertising agency BBDO Chile, probably won't be put into circulation outside of South America. But that's also a good thing. We can't help but feel that while these images (second one after the break) look absolutely stunning, ...
Doctor argues benefits of Brain Training, probably has a brain age of 63
Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no co...
SCEA partners with Nielsen to track in-game advertising
Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in...
Misleading TV ads face UK ban
Game ads have been showing pre-rendered CGI images, rather than in-game footage, for a while -- but the UK advertising industry has only just caught on. After complaints that Call of Duty 2's graphics didn't match up to the advertising, games ads have been hastily slapping a disclaimer on and hoping...
The antidote for in-game advertising
Over at the Guardian Games Blog they're pretty fond of a game development company called Persuasive Games. Apparently the company has created some rather thought provoking titles in the past, ranging from games that are based upon the "inconvenience and the tradeoffs between security and rights...
