Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Nintendo and the American Heart Association announce Active-Play partnership, co-hosting 'Innovation Summit']]>http://www.joystiq.com/2010/05/17/nintendo-and-the-american-heart-association-announce-active-play/http://www.joystiq.com/2010/05/17/nintendo-and-the-american-heart-association-announce-active-play/http://www.joystiq.com/2010/05/17/nintendo-and-the-american-heart-association-announce-active-play/#comments Nintendo of America announced a strategic partnership with the American Heart Association this morning, effectively adding the AHA stamp of approval to all retail boxes of Wii Fit Plus, Wii Sports Resort, and the Nintendo Wii itself. "The brand serves as a chance to remind people about the benefits of a healthy approach to living and how active-play video games can be an integral part of a healthy lifestyle," the partnership's official website explains.

In addition to the marketing partnership, the AHA and Nintendo will host a "multidisciplinary summit of representatives from a variety of fields ... to take a closer look at the synergies and benefits of active-play video games," entitled the "Innovation Summit." No details have been provided on when and where said summit will occur. Finally, various "active-play Nintendo video games" will be available to play at select "Start! Heart Walk" events this fall.

Also, no, Nintendo hasn't explained the Vitality Sensor yet.

JoystiqNintendo and the American Heart Association announce Active-Play partnership, co-hosting 'Innovation Summit' originally appeared on Joystiq on Mon, 17 May 2010 11:05:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ahaamerican-heart-associationbrandingNintendostart-heart-walkvitality-sensorWiiwii-fit-pluswii-sports-resortwii-vitality-sensorMon, 17 May 2010 11:05:00 EST