Posts tagged alternate reality games 
Halo ARG causes 300+ calls to unwitting college student
It's all fun and games until someone gets 300 cell phone calls in a matter of days. That's what your mom might say about the story of Michael VanderZand, an innocent bystander whose cell phone got accidentally drawn into an alternate reality game promoting Halo 3. It all started when ARG followers c...
SXSW: ARG! The Attack of the Alternate Reality Games
Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I. back in 2001, alternate reality games (ARGs) have been popping up left and right, most notably the I Love Bees ARG that was used to launch Halo 2. Based on what the panelists were telling us, there...
