Posts tagged args 
Confused by the Resistance 2 ARG? Infinite Bits has you covered
We've been trying to keep you as up to date with the Resistance 2 ARG as possible, but those of you who are new to the whole thing may still be understandably confused. Infinite Bits has a great article about how the ARG (Alternate Reality Game) has gone so far and how that links in to both Resist...
Mysterious Xbox email teases Halo 3 mythology
Click to enlarge "Look for the signs, the keepers of the flame" That's the subject line of the email blasted out early this morning from "Xbox Flash". Checking the web-hosted version, the page is identified as "Forerunner Email". You don't have to be a rocket scientist (or a Halo fanboy) to deduc...
Joystiq interviews Elan Lee of 42 Entertainment
For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion f...
Google's Da Vinci Code puzzle quest launching soon
We've already seen the Da Vinci Code spun into a video game and a mobile game; starting tomorrow, it will also become an online puzzle trail, an Alternate Reality Game-style code quest run by Google and accessible from your Google homepage. This movie tie-in game fits with the book's themes of brain...
Wearable game launching soon
While alternate reality games of the past have been deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game websites, solv...
