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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Auto Assault sputters to a halt in August]]></title><link>http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/</link><guid isPermaLink="true">http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/</guid><comments>http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a></p><div align="center"><a href="http://www.autoassault.com/news/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.joystiq.com/media/2007/07/autoassault.jpg" alt="" /></a><br /></div>
Fans of <em><a href="http://www.joystiq.com/search/?q=Auto%20Assault">Auto Assault</a></em> will [insert a thing you do in <em>Auto Assault </em>here] for the last time on August 31, as the game finally runs out of gas and pulls on to the shoulder to wait for a AAA truck that will never arrive. If you've already paid for months of play beyond that point, NCsoft says you'll have your cash refunded.<br /><br />Yes, it's sad for the game's few fans, but you could hardly call it unexpected. While we all thought the idea of tooling around in a <em>Mad Max</em>-esque world sounded like fun, the game never really seemed to get any traction, if you'll forgive the unintentional pun. Farewell, <em>Auto Assault, </em>we barely knew ye. ... And most of us didn't know you at all.<br /><br />[Via <a href="http://www.computerandvideogames.com/article.php?id=167120">CVG</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/">Auto Assault sputters to a halt in August</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 03 Jul 2007 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoassault.com/news/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/932017/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2007/07/03/auto-assault-sputters-to-a-halt-in-august/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>autoassault</category><category>ncsoft</category><category>pc</category><dc:creator><![CDATA[Justin McElroy]]></dc:creator><pubDate>Tue, 03 Jul 2007 09:00:00 EST</pubDate></item><item><title><![CDATA[Auto Assault soundtrack now free, game still pay-to-play]]></title><link>http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/</link><guid isPermaLink="true">http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/</guid><comments>http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/rpgs/" rel="tag">RPGs</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a></p><a href="http://www.autoassault.com/downloads/soundtrack.html"><img vspace="4" hspace="4" border="0" align="right" src="http://www.blogcdn.com/www.joystiq.com/media/2006/08/conductingmusic.jpg" id="vimage_1" alt="the conductor" /></a>In a somewhat baffling last ditch effort to attract attention to its dying MMO, NCsoft has posted a free download of <em>Auto Assault's</em> soundtrack on the game's official website. It's unclear if this offering of the magnum opus is meant to inspire the meager player base to stick with it, or if it's just merely a "we're sorry, this is the best we can do" gift.<br /><br />Is it time to open up <em>Auto Assault</em> to free subscriptions? Or is it even too late for that ... ?<br /><br />See also:<br /><a href="http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/" target="_blank">Auto Assault gets first big update -- silence ensues</a><br /><a href="http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/" target="_blank">Auto Assault now grasping at straws</a><br /><br />[Thanks, Eric; via <a target="_blank" href="http://digitalbattle.com/2006/08/30/auto-assault-soundtrack-available-for-free/">Digital Battle</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/">Auto Assault soundtrack now free, game still pay-to-play</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 30 Aug 2006 16:55:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoassault.com/downloads/soundtrack.html>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/661410/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/08/30/auto-assault-soundtrack-now-free-game-still-pay-to-play/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Auto Assault</category><category>AutoAssault</category><category>download</category><category>MMORPG</category><category>NCsoft</category><category>PC</category><category>soundtrak</category><dc:creator><![CDATA[James Ransom-Wiley]]></dc:creator><pubDate>Wed, 30 Aug 2006 16:55:00 EST</pubDate></item><item><title><![CDATA[Auto Assault now grasping at straws]]></title><link>http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/</link><guid isPermaLink="true">http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/</guid><comments>http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/action/" rel="tag">Action</a>, <a href="http://www.joystiq.com/category/adventure/" rel="tag">Adventure</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/rpgs/" rel="tag">RPGs</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><a href="http://www.autoassault.com/news/2006/07/the_nexus_is_co.html"><img width="425" vspace="4" hspace="4" height="283" border="1" align="middle" alt="" id="vimage_1" src="http://www.blogcdn.com/www.joystiq.com/media/2006/07/autoassault.jpg" /></a><br />In perhaps <em>Auto Assault's</em> final attempt at building any semblance of a community base, the folks at NCsoft will merge the sparse populations of their varied servers onto one magnificent pleasure palace of dullness tomorrow; apparently that big <a href="http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/">update</a> from last month didn't quite do the job. It's hard not to feel slightly sorry for this MMO -- they got spunk, you gotta give them that -- but, in the end, it looks like it's just not gonna work out. It's not you <em>AA</em>, it's me, honestly.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/">Auto Assault now grasping at straws</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 12 Jul 2006 18:55:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoassault.com/news/2006/07/the_nexus_is_co.html>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/642333/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/07/12/auto-assault-now-grasping-at-straws/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Auto Assault</category><category>AutoAssault</category><category>PC</category><dc:creator><![CDATA[Joystiq Staff]]></dc:creator><pubDate>Wed, 12 Jul 2006 18:55:00 EST</pubDate></item><item><title><![CDATA[NCsoft Austin shows 70 workers the door [update 1]]]></title><link>http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/</link><guid isPermaLink="true">http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/</guid><comments>http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><a href="http://boards.lineage2.com/showflat.php?Cat=&amp;Number=628790&amp;page=0&amp;view=collapsed&amp;sb=5&amp;o=&amp;fpart=1#628790"><img width="225" vspace="4" hspace="4" height="309" border="1" align="right" alt="" id="vimage_1" src="http://www.joystiq.com/media/2006/06/cohchicken.jpg" /></a>Perhaps fueled by the disappointing performance of <em>Auto Assault</em> and other MMOs under NCsoft's control, the company has <a href="http://boards.lineage2.com/showflat.php?Cat=&amp;Number=628790&amp;page=0&amp;view=collapsed&amp;sb=5&amp;o=&amp;fpart=1#628790">confirmed</a> that they have indeed made a round of cuts to their Austin office -- 70 employees have been pink slipped. According to a statement on the company's <em>Lineage II</em> boards:<br /><br /><em>"<font class="post">NCsoft's Austin business has announced an immediate restructuring within its organization that included the difficult task of reducing members of its workforce. ... </font></em><font class="post"><em>the company sees a slowdown in its launch pattern and the need to streamline its business. For this reason, NCsoft has reduced its 300 person workforce in Austin by approximately 70 people to accommodate this change. This decision has no impact on the schedules of any projects currently in development and service to NCsoft's current games will continue without interruption."</em><br /><br />While <a href="http://www.f13.net/?itemid=184">some</a> have blamed the subscription numbers of <em>AA</em> and <em>City of Heroes/Villains</em>, an NCsoft rep assured <a href="http://www.gamespot.com/news/6153106.html">GameSpot</a> that those rumors were false. A rep said</font> the figures shown were incorrect, and "not just barely wrong, but all wrong." NCsoft's <em>Guild Wars</em> may be enjoying some real <a href="http://driving.joystiq.com/2006/06/19/guild-wars-hits-2-million-mark/">success</a>, but it seems the <a href="http://www.joystiq.com/2006/06/01/wow-dominates-mmo-market-share/">others</a> may be holding the company back. Who knows how this will affect their upcoming venture <em>Tabula Rasa</em>, but considering this recent news, it can't be all positive.<br /><br />[via <a href="http://www.mmorpg.com/gamelist.cfm?loadNews=5598&amp;bhcp=1">MMORPG.com</a>]<br /><br />[<strong>Update 1</strong>: The Austin chapter of the International Game Developer's Association (IGDA) is looking to help any recently laid-off game designers. They write, "There are plenty of employers around town who would like to snatch you up as soon as possible because of your previous work experience. We'll be displaying the resumes on our website along with an announcement of this opportunity for other employers around town."<br /><br />Interested? Stop by <a href="http://www.igda.org/austin/archives/2006/06/laid_off_let_ig.html">their website</a> and see what they need from you.]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/">NCsoft Austin shows 70 workers the door [update 1]</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 24 Jun 2006 18:35:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://boards.lineage2.com/showflat.php?Cat=&amp;Number=628790&amp;page=0&amp;view=collapsed&amp;sb=5&amp;o=&amp;fpart=1#628790>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/636563/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/06/24/ncsoft-austin-shows-70-workers-the-door/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Auto Assault</category><category>AutoAssault</category><category>City of Heroes</category><category>City of Villains</category><category>CityOfHeroes</category><category>CityOfVillains</category><category>NCsoft</category><category>PC</category><category>Tabula Rasa</category><category>TabulaRasa</category><dc:creator><![CDATA[Joystiq Staff]]></dc:creator><pubDate>Sat, 24 Jun 2006 18:35:00 EST</pubDate></item><item><title><![CDATA[Auto Assault gets first big update -- silence ensues]]></title><link>http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/</link><guid isPermaLink="true">http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/</guid><comments>http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a></p><a href="http://www.autoassault.com/news/patch_notes.html"><img vspace="4" hspace="4" border="1" alt="" id="vimage_2" src="http://www.joystiq.com/media/2006/06/autoassault.jpg" /></a><br />For the dozen or so people who actually play the ambitious MMORPG <em>Auto Assault</em>, they're going to be in for quite a treat today. NCsoft has announced that their sputtering MMO has just implemented its first big update. Additions include:<br />
<ul>
    <li>"&Uuml;ber" Missions - Nothing says "&Uuml;ber" like seeing the few high-level cars actually still playing, struggling for supremacy.</li>
    <li>Faction Chat - Now you can talk to the other guy who plays <em>AA</em>.<br /> </li>
    <li>Character Re-Spec - Because retooling characters is probably the most exciting thing you'll do in this game.<br /> </li>
    <li>Mission Compare - Also compare how desperate you are to start a group.<br /> </li>
    <li>Loot Linking - Maybe a little <em>WoW</em> magic dust will rub off.<br /> </li>
    <li>New Missions - There's gotta be something to do while waiting for people to actually sign up and play.<br /> </li>
</ul>
<em>Auto Assault</em> had so much promise and it's just a shame that more people aren't actually in the game. Last time I was in the world it resembled something of a ghost town with little more than a couple other players passing me by here and there. It's good to see developers trying to be different, so let's hope <em>AA's</em> eventual demise doesn't discourage them from doing so in the future. For those of you who play, what do you think of this update? Can it give <em>AA</em> the jump it needs?<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/">Auto Assault gets first big update -- silence ensues</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 21 Jun 2006 12:50:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoassault.com/news/patch_notes.html>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/635481/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/06/21/auto-assault-gets-first-big-update-silence-ensues/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Auto Assault</category><category>AutoAssault</category><category>NCsoft</category><category>PC</category><dc:creator><![CDATA[Joystiq Staff]]></dc:creator><pubDate>Wed, 21 Jun 2006 12:50:00 EST</pubDate></item><item><title><![CDATA[Seen at E3: A message to MMOs]]></title><link>http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/</link><guid isPermaLink="true">http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/</guid><comments>http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/e3/" rel="tag">E3</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a></p><img vspace="4" hspace="4" border="1" src="http://www.joystiq.com/media/2006/05/elvesmust.jpg" alt="" /><br /><br />No beating about the bush from this MMO. Directly attacking your competitors may not be nice, but with a MMO clich&eacute; that's so ingrained in the genre, sometimes you have to be bold to succeed.<br /><br />Unless, of course, they had a lapse of concentration while typing <a href="http://en.wikipedia.org/wiki/Elvis">Mr. Presley's</a> name.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/">Seen at E3: A message to MMOs</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 12 May 2006 02:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/617565/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/05/12/seen-at-e3-a-message-to-mmos/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>auto assault</category><category>AutoAssault</category><category>cds</category><category>E3</category><category>e32006</category><category>media</category><category>messages</category><category>mmorpg</category><category>photos</category><category>seen</category><category>seen at e3</category><category>SeenAtE3</category><dc:creator><![CDATA[Jennie Lees]]></dc:creator><pubDate>Fri, 12 May 2006 02:00:00 EST</pubDate></item><item><title><![CDATA[Ad critic: Auto Assault MMORPG]]></title><link>http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/</link><guid isPermaLink="true">http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/</guid><comments>http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://www.joystiq.com/category/mac/" rel="tag">Mac</a>, <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/rpgs/" rel="tag">RPGs</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><p><a href="http://www.joystiq.com/media/2006/04/adcritic_autoassault_cgwmay2006_big.jpg"><img vspace="4" hspace="4" border="1" align="right" alt="" src="http://www.joystiq.com/media/2006/04/adcritic_autoassault_cgwmay2006_thumb.jpg" /></a>This edition of our ad critic series is coming to you a day late. Sorry about that. All the excitement over Nintendo's big announcement has left us with little capacity to discuss anything else. </p>
<p>Now that the hubbub's died down a wee bit, we ask you to focus your critical energies on this ad for NCSoft's <em>Auto Assault</em> MMORPG found on the back cover of the May 2006 edition of <em>Computer Gaming World</em>. (Click the thumbnail to view a high-res scan of the ad.) </p>
<p>Does this advert work? How would you compare the quality of the concept and execution to other gaming ads? We already spy a bit of a mistake in this ad. Can you spot it? Also, what's with the Dell logo? Finally, for those of you who've played the game, does this ad capture what's best about the game, from your perspective (in other words, is there a disconnect between advert and experience)? </p>
<p>See also: <a href="http://www.joystiq.com/2006/04/21/ad-critic-oblivion-ad-hot-or-not/">Ad Critic: <em>Oblivion</em> </a>, <a href="http://hacks.joystiq.com/2006/04/14/ad-critic-laras-booty-too-big-to-believe/">Ad Critic: <em>Tomb Raider</em></a>, <a href="http://www.joystiq.com/2006/04/07/ad-critic-hitman-advertisement/3">Ad Critic: <em>Hitman</em></a>.</p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/">Ad critic: Auto Assault MMORPG</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 29 Apr 2006 15:46:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.joystiq.com/media/2006/04/adcritic_autoassault_cgwmay2006_big.jpg>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/613216/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/04/29/ad-critic-auto-assault-mmorpg/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ad critic</category><category>AdCritic</category><category>advertising</category><category>Auto Assault</category><category>AutoAssault</category><category>Mac</category><category>ncsoft</category><category>PC</category><category>videogames</category><dc:creator><![CDATA[Vladimir Cole]]></dc:creator><pubDate>Sat, 29 Apr 2006 15:46:00 EST</pubDate></item><item><title><![CDATA[Apocalyptic Auto Assault competition]]></title><link>http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/</link><guid isPermaLink="true">http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/</guid><comments>http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a></p><a href="http://www.theapocalypseiscoming.com/takeaction.html"><img vspace="4" hspace="4" border="0" align="right"alt="" src="http://www.joystiq.com/media/2006/03/290306-autoass.jpg" /></a>Are you prepared for an apocalypse? That'sthe question asked by this promotional site for upcoming car-combat MMO <em>Auto Assault</em>, and like <ahref="http://www.joystiq.com/2005/10/18/hex-168-countdown-ends-a-new-360-contest-begins/">other promotions beforeit</a>, there's a competition involved. By taking photos or video of your apocalypse prevention methods, you could wincopies of the game and 6-month subscriptions.<br /><br />Hopefully there will be a gallery of submissions availablelater, to demonstrate whether this attempt at viral marketing works or not. It's an interesting premise, but thedisaster-prevention-spoof theme might prove too realistic for some people.<br /><br />[Via <ahref="http://www.brokentoys.org/2006/03/28/in-case-of-fallout-dance/">Broken Toys</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/">Apocalyptic Auto Assault competition</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 29 Mar 2006 12:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.theapocalypseiscoming.com/takeaction.html>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/603812/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/29/apocalyptic-auto-assault-competition/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>apocalypse</category><category>attack</category><category>auto assault</category><category>AutoAssault</category><category>combat</category><category>competition</category><category>driving</category><category>mmorpg</category><category>ncsoft</category><category>PC</category><category>spoof</category><category>vehicle</category><dc:creator><![CDATA[Jennie Lees]]></dc:creator><pubDate>Wed, 29 Mar 2006 12:30:00 EST</pubDate></item><item><title><![CDATA[Massive Magazine planned for MMOG coverage this fall]]></title><link>http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/</link><guid isPermaLink="true">http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/</guid><comments>http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/mac/" rel="tag">Mac</a>, <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/ps2/" rel="tag">Sony PlayStation 2</a>, <a href="http://www.joystiq.com/category/ps3/" rel="tag">Sony PlayStation 3</a>, <a href="http://www.joystiq.com/category/xbox360/" rel="tag">Microsoft Xbox 360</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/firstpersonshooters/" rel="tag">First Person Shooters</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/puzzle/" rel="tag">Puzzle</a>, <a href="http://www.joystiq.com/category/rpgs/" rel="tag">RPGs</a>, <a href="http://www.joystiq.com/category/simulations/" rel="tag">Simulations</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a>, <a href="http://www.joystiq.com/category/business/" rel="tag">Business</a></p><a href="http://www.cgonline.com/index.php?option=com_content&amp;task=view&amp;id=373&amp;Itemid=1"><img width="425"vspace="4" hspace="4" height="99" border="1" align="top"src="http://www.joystiq.com/media/2006/03/Massive_Magazine_banner_image.jpg" alt="Massive Magazine banner image"/></a><br />The folks behind <em>Computer Games Magazine</em> have just announced that they'll be starting up a newpublication this fall dedicated completely to the purview of massively multiplayer online (MMO) games.<br /><br/><em>Massive Magazine</em> is touted as the first print mag of its kind, packaged together with "a free DVDpacked with MMO demos and games" when it launches for "a three-month run on September 19, 2006" and thenbegins as "a stand-alone quarterly publication by January 2007."<br /><br />We can only assume thattheglobe.com guys 'n' gals will provide extensive coverage of other MMO genres besides the typical RPG grinds, such asFPS (<em>Huxley</em>), driving (<em>Auto Assault</em>), and puzzle (<em>Puzzle Pirates</em>) themed games. A digitalversion via Zinio.com is also planned.<br /><br />[Thanks, <a href="http://www.pro-g.co.uk/news/nid/2440/">JamesO</a>and <a href="http://www.cgonline.com/">Jonathan</a>]<br /><br /><strong>See also:</strong><br />
<ul>
    <li><ahref="http://pc.ign.com/articles/579/579259p1.html">WBIE's original fanzine plans for <em>The MatrixOnline</em></a></li>
    <li><a href="http://www.joystiq.com/2006/01/26/more-genre-breaking-mmos/">More genre-breakingMMOs</a></li>
    <li><a href="http://www.joystiq.com/2005/12/28/the-year-in-second-life/">The year in <em>SecondLife</em></a> [from embedded journalist Wagner James Au]</li>
</ul><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/">Massive Magazine planned for MMOG coverage this fall</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 17 Mar 2006 18:38:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.cgonline.com/index.php?option=com_content&amp;task=view&amp;id=373&amp;Itemid=1>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/600505/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/17/massive-magazine-planned-for-mmog-coverage-this-fall/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Auto Assault</category><category>AutoAssault</category><category>Computer Games Magazine</category><category>ComputerGamesMagazine</category><category>digital version</category><category>DigitalVersion</category><category>free DVD</category><category>FreeDvd</category><category>Huxley</category><category>Mac</category><category>Massive Magazine</category><category>massively multiplayer online</category><category>MassivelyMultiplayerOnline</category><category>MassiveMagazine</category><category>MMO demos</category><category>MMO genres</category><category>MmoDemos</category><category>MmoGenres</category><category>PC</category><category>PS2</category><category>PS3</category><category>Puzzle Pirates</category><category>PuzzlePirates</category><category>RPG grinds</category><category>RpgGrinds</category><category>stand-alone quarterly</category><category>Stand-aloneQuarterly</category><category>theglobe.com</category><category>three-month run</category><category>Three-monthRun</category><category>Xbox-360</category><category>Zinio.com</category><dc:creator><![CDATA[Dan Choi]]></dc:creator><pubDate>Fri, 17 Mar 2006 18:38:00 EST</pubDate></item><item><title><![CDATA[Massive Auto Assault in-game ads announced]]></title><link>http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/</link><guid isPermaLink="true">http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/</guid><comments>http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/mmo/" rel="tag">MMO</a></p><a href="http://www.gamesindustry.biz/content_page.php?aid=15346"><img vspace="4" hspace="4" border="1" align="top"src="http://www.joystiq.com/media/2006/03/140306-autoassault.jpg" alt="" /></a><br />Several Joystiq readers areanticipating NCsoft's upcoming clich&eacute;-busting MMO <ahref="http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/"><em>Auto Assault</em></a>, but thisnews might come as a shock. NCsoft have teamed up with in-game advertising firm <ahref="http://www.joystiq.com/2005/04/11/new-york-times-on-in-game-advertising-trends/">Massive Incorporated</a>, whowill be bringing "real-life advertising" into the post-apocalyptic world of <em>Auto Assault</em>.<br /><br/>While NCsoft's Dorothy Ferguson seems confident that the ads will fit within the game environment, the futuristicfeel of the game doesn't immediately strike us as a suitable setting for modern-day adverts. No word has been releasedyet on this partnership's effect on pricing; it may drive the monthly subscription cost down, but don't bet on it.<br/><br />For those interested in experiencing the world of <em>Auto Assault </em>ad-free, there's an open beta <ahref="https://secure.plaync.com/cgi-bin/free_trial.pl?partner=7">(US link)</a> <ahref="http://eu.autoassault.com/openbeta/">(European link)</a> this weekend, marking the final phase of beta fornon-preorder customers.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/">Massive Auto Assault in-game ads announced</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 14 Mar 2006 18:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamesindustry.biz/content_page.php?aid=15346>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/599485/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/03/14/massive-auto-assault-in-game-ads-announced/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>auto assault</category><category>AutoAssault</category><category>massive</category><category>mmorpg</category><category>ncsoft</category><category>netdevil</category><category>PC</category><dc:creator><![CDATA[Jennie Lees]]></dc:creator><pubDate>Tue, 14 Mar 2006 18:30:00 EST</pubDate></item><item><title><![CDATA[Massively multiplayer games branch out]]></title><link>http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/</link><guid isPermaLink="true">http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/</guid><comments>http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a>, <a href="http://www.joystiq.com/category/driving/" rel="tag">Driving</a>, <a href="http://www.joystiq.com/category/online/" rel="tag">Online</a>, <a href="http://www.joystiq.com/category/rpgs/" rel="tag">RPGs</a></p><a href="http://www.penny-arcade.com/redir.php?id=10619&amp;url=http://www.surveymonkey.com/s.asp?u=709461687582"><imgvspace="4" hspace="4" border="1" align="right" alt="" src="http://www.joystiq.com/media/2006/01/250106-autoassault.jpg"/></a>There may be some exciting-looking <ahref="http://www.joystiq.com/2006/01/25/wealth-of-original-games-promised-in-2006/">original</a> games coming to aplatform near you this year, but what about that clich&eacute;d of genres, the massively multiplayer game? When youthink of MMOs, three things spring to mind: elves, dwarves and monthly subscriptions, and the success of <ahref="http://www.wowinsider.com"><em>World of Warcraft</em></a> hasn't helped defeat any of these stereotypes.<br /><br/>Today's Wall Street Journal <ahref="http://online.wsj.com/article_email/SB113742661151547625-lMyQjAxMDE2MzI3NTQyMjU2Wj.html">features a piece</a>looking at MMOs that are venturing into non-traditional waters, focusing on two examples in particular. Firstly,NCsoft's upcoming title <em>Auto Assault</em> manages to shatter almost every MMO clich&eacute;--it's set in apost-apocalyptic world and most combat takes place in heavily armoured vehicles with big guns attached. Nocloth-wearing spellcasters in sight.<br /><br />Secondly, Sony Online Entertainment will be testing out new revenuemodels later this year with a free-to-play title that uses micropayments to attract customers' cash. Not muchinformation has been released by SOE on this strategy, but games like <em>Anarchy Online</em> have seen increased userssince becoming free to play.<p><a href="http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/" rel="bookmark">Continue reading <em>Massively multiplayer games branch out</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/">Massively multiplayer games branch out</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 25 Jan 2006 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.surveymonkey.com/s.asp?u=709461687582>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/584946/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2006/01/25/massively-multiplayer-games-branch-out/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>auto assault</category><category>AutoAssault</category><category>massively multiplayer</category><category>MassivelyMultiplayer</category><category>mmog</category><category>PC</category><category>sony</category><category>wall street journal</category><category>WallStreetJournal</category><category>world of warcraft</category><category>WorldOfWarcraft</category><dc:creator><![CDATA[Jennie Lees]]></dc:creator><pubDate>Wed, 25 Jan 2006 19:00:00 EST</pubDate></item></channel></rss>
