It's been a big week in the World of Warcraft -- aside from both the impending patch 3.3 release and the onset of the game's fifth anniversary (yes, it's been almost five years since Blizzard brought their MMO online), Blizzard has finally done something that many thought they would never directly do: start selling in-game items for real money. There was lots of argument about that one this last week, and you'll find that, along with the usual news and insights, over on Joystiq's sister site WoW.com. Check out our most popular posts of the last week in the second half of this post.

Look, just feign surprise, it makes these financial posts so much more exciting: Activision today reported net revenues of $755 million (on a non-GAAP basis) in the quarter ending September 30, 2009 -- that's $55 million more than the suits hoped to stack, according to previous projections. While the blockbuster adaptation of Transformers: Revenge of the Fallen might have played a part in this outpouring of our money, we're gonna go with Kotick's explanation: "Our performance was driven by positive audience response to Activision Publishing's Guitar Hero 5, Marvel: Ultimate Alliance 2, and the Guitar Hero and Call of Duty franchises, as well as Blizzard Entertainment's World of Warcraft."

In fact, the CEO called Guitar Hero the year's "#1 best-selling third-party franchise in North America and Europe" through September, claiming that U.S. sales of music games increased 72 percent year over year in September. Last year's big-band-box edition, World Tour, and Call of Duty: World at War combined for total, world domination, becoming this year's "#1 and #2 best-selling third-party titles" in North America and Europe through September, according to Activision. Additionally, World at War DLC map pack sales continued to climb last quarter and have now surpassed 7.5 million purchases.

Needless to say, the publisher is not backing off of its prior financial outlook. Activision anticipates annual net revenues of $4.5 billion (on a non-GAAP basis) at the close of the year. Did you remember to feign surprise?

Blizzard just opened a huge can of worms -- or of pandas, in this case. The company announced the opening of an in-game pet store in World of Warcraft, wherein players can purchase their own Pandaren Monk or Lil' K.T., the Littlest Lich, for ten bucks. Half of the purchase price of the Monk goes to the Make-a-Wish Foundation until the end of the year, but all of the Lil' K.T. proceeds go to Blizzard's spare Ferrari fund.

Blizzard currently offers for-pay services including realm transfers, race and faction changes, and character appearance edits, but this shop offers the first in-game items for sale -- and these items are exclusive to the Pet Store. While we wouldn't be surprised to see a backlash related to this new offering, we expect it to be the kind of backlash that comprises very public complaining combined with furtive purchases.

[Via WoW.com]

The virtual lands of World of Warcraft have played host to a number of strange sights these past few days -- and we're not just talking about the Halloween festivities which have turned once proud heroes into foam-mouthed candy addicts. No, we're talking about the new "Race Change" feature, which has basically turned the game's sociological landscape into the ending of the music video for Michael Jackson's "Black or White." Only ... with, like, Trolls and Orcs and stuff.

For a cool $25, players can change the race (provided that race is in the same faction -- changing that costs extra!), gender, appearance and name of their character. We realize there's a number of people who wouldn't mind freshening up their old avatar, but why not just start a new character for free? Seriously, you haven't sunk that much time into your current level 80 Rogue, have you? Oh, you have? 2,800 hours, you say? That's ... that's actually really depressing. We're depressed by that.

A quick note for the World of Warcraft fans out there: Starting on November 11 (Nov. 12 in Europe, apparently), all WoW players will be required to log into the game using a Battle.net account -- presumably to pave the way for the upcoming new features. Our friends at WoW.com have put together some handy resources to make the change as painless as possible. They've also compiled a quick list of solutions for players that are still resistant to the idea. For those that have yet to merge their current WoW account with Battle.net, now's the time to get it done. After all, no one wants to be deprived of even a second of sweet, sweet Azeroth.

Besides, players that merge their accounts get a free penguin pet named Oswald. You can't beat that!

The good news about the Sam Raimi-directed World of WarCraft movie is that the game's built-in audience, by nature, has something else to do while it waits for details about the eventual film. The better news: those details are actually emerging.

MTV Movies Blog reports that the massively multiviewer onscreen RPG now has a writer: Robert Rodat, best known for writing the script for Saving Private Ryan. Hey, this movie might turn out okay! Of course, he also worked on the script for 10,000 BC. So this movie could be somewhere between Saving Private Ryan and 10,000 BC.

As for new details about the plot: Raimi didn't really bring up any when talking to MTV. But he did describe the ideal approach: to capture "the Horde and the Alliance and the mythology that takes place in the game, and the archetypes that the game presents. I think we would try and find touchstones within the game to make it accurate and true and choose one or some of the lands that are portrayed in the game with as much accuracy and authenticity as possible."

[Via WoW.com]

Things are hopping as usual over in Azeroth, and Joystiq sister site WoW.com is jumping in time with the tune. Patch 3.3 is being tested, and from what we know so far, it'll bring a new raid, new 5-mans, and possibly the end of the story of Arthas Menethil (a.k.a. The Lich King himself). Want to learn more? Read on!

News

• World of Warcraft Patch 3.3 PTR patch notes
  Here's what Blizzard has put in the new patch so far.
• Blizzard releases details on Icecrown Citadel
  Official details on what the new raids and instances will be like.
• Cataclysm starting zone lore and other new details revealed
  Hints on what we'll find in the starting zones of the new races. And boy do they sound fun.
• Patch 3.3 PTR: New Tauren skins found
  A new look for the cow people in patch 3.3.
• Patch 3.3 PTR: New weekly quests to do while raiding
  The new patch will bring with it more rewards for raiders who go after certain bosses.

Features

• Patch 3.3 PTR: Pit of Saron first impressions
  Our bloggers headed into the new instance, and survived long enough to come back with these impressions.
• Patch 3.3 PTR: Undocumented paladin changes
  Pally changes on the PTR so far.
• Scattered Shots: Patch 3.3, what's on the horizon for hunters
  Looking ahead to what's in store for ranged DPS.
• Arcane Brilliance: Patch 3.3 PTR changes for mages
  Blink is fixed? Go figure!
• Patch 3.3 PTR: Undocumented druid changes
  Updates for shapeshifters from the latest public test realm.

Sure, he could buy his own private island or snag a ticket for the first Virgin Galactic flight to space, but Blizzard COO Paul Sams would much rather just buy a chunk of the Pittsburgh Steelers. The Steelers' official website names Sams and his family as one of 10 new joint owners of Pittsburgh's football team.

We've already seen some of the fruits of Blizzard's labor in the company's fawncy new campus, but buying a share of a major football team wasn't exactly what we expected. Though with upcoming World of Warcraft expansion Cataclysm not too far in the distance and a subscriber base of over 11 million strong, we suggest owners of other football teams watch their backs. You could be next!

News

• Brewfest 2009: Coren Direbrew's new level 80 loot revealed
  Same boss for the Brewfest ingame holiday, but there is some new loot.
• Blizzard is tracking 180,000 bugs in WoW
  That includes fixed bugs, but still -- that's a lot of edited code.
• WoW.com's guide to Patch 3.2.2
  A brand new patch in the game, with some special anniversary fun included.
• High-rated PvPers do the robot
  A little bit of sneakiness on the part of PvPers.
• Tips for taking down Coren Direbrew
  Want to bring down the Brewfest boss? We've got you covered.

Features

• The Overachiever: Guide to Brewfest 2009 achievements
  Get all the points you can during the holiday celebration.
• Insider Trader: Patch 3.2.2 madness
  How to make some money in the newest patch.
• Raid Rx: 14 Patch 3.2 trinkets to check out
  Get some of the best raid healing trinkets around.
• Ask a Faction Leader: Garrosh Hellscream
  Everyone's least favorite Horde fanatic answers our readers' questions.
• AGDC09: Blizzard talks about the world behind Warcraft
  Interesting info from Blizzard's presentation at this years Austin Game Developers' Conference.

It seems like forever ago when we first heard that China's World of Warcraft servers were going dark to allow hosting duties to transfer from The9 to NetEase -- in all fairness, to the hardcore Blizzard enthusiast, being sans WoW can make three-and-a-half months actually feel like forever. However, according to a number of reports coming from the country, the transfer is finished, and Chinese MMO players are now able to return to their former Azerothian grind.

The title's new host, NetEase, spent a pretty penny keeping the game's servers up and running during the past month of closed beta -- approximately a million yuan (around $146,000) per day. We're not too worried about the company, however. From what we hear, China's a pretty large territory, and WoW is more addictive than chocolate-covered, heroin-soaked crack. NetEase is going to be just fine.

If you're wondering what the internal goings-on at Blizzard consist of, grab yourself something to eat and kick back. We've got the entire hour-long keynote speech at the Austin Game Developer's Conference down below. Blizzard's J. Allen Brack and Frank Pearce were on-hand to walk a slightly hungover crowd through the way they make things work and how their teams are organized.

Click below for the full audio, or for those of you on the go, download it here.

At this morning's Austin Game Developer's Conference keynote, J. Allen Brack and Frank Pearce of Blizzard took the stage to talk about the inner workings of Blizzard. Most of what they covered was stats and trvia. Did you know the Blizzard bug team is currently tracking over 179,484 bugs? Now you do. There are 7,650 quests in WoW since Wrath of the Lich King! Consider yourself informed.

Some of the trivia was actually pretty interesting, like the fact that when Blizzard releases a patch, almost half of that data is audio. Pearce also mentioned that BlizzCon is operated "at a substantial loss for Blizzard," but the value is that it's a huge marketing/PR opportunity for them. Considering how many tickets they sell (in only eight minutes), that's around $3.5 million that's written off. Plus whatever Blizzard spends above and beyond that. No wonder Blizzard employees have to buy their own tickets.

However, the most interesting part of the keynote was when they briefly spoke about Nomad, the canceled squad-based sci-fi game. Ten years ago, Blizzard put a lot of work in on the game, but eventually looked at it and said "Is this really the game we want to be working on right now? The answer ended up being "no," and the team went on to start work on World of Warcraft. Here we are ten years later with WoW going strong, and no Nomad in sight.

They'd mentioned this canceled game, along with a slew of others, at last year's DICE summit, but without any other information. Sadly, the only thing they had to show were pieces of concept art, including some by "The Bourbon Cowboy," Chris Metzen. The art itself isn't that exciting (the best one is above and there's a couple more in the gallery below), but the words "squad-based sci-fi RPG" are exciting. Could this be Blizzard's next game? Possibly mutated into MMO form? Who knows when we'll find out, since one of the stats they flashed onscreen this morning was "Number of Unannounced MMOs: 1."

Cats and dogs, sleeping -- well, you know the drill. Blizzard introduced faction transfers to World of Warcraft last week, and as you might imagine, it has us WoW.com folks in a tizzy. Trolls becoming Humans? Night Elves becoming Tauren? It's one big scandal all around. Here's that story, and nine more popular ones, from Joystiq's World of Warcraft-obsessed sister site WoW.com.

News

• Faction change service now available
  For the first time in the game's history, players can switch from Horde to Alliance or vice versa.
• Patch 3.2.2: 5-man Coliseum jousting woes addressed
  The next patch will smooth out some issues folks have been having with the new 5-man instance.
• Play safe, because a trojan can get you banned
  Blizzard's Warden isn't just working for you: if it finds some malware, you might be asked to leave the game for good.
• Garrosh is not well-liked
  There are rumors going around (spoiler) about Garrosh Hellscream, and players aren't real happy about it.
• Yogg-Saron in blues
  Think you need epic gear to be great? Think again.

Features

• Spiritual Guidance: 12 reasons you don't want to play a Priest
  Our Priest columnist looks at the bad side of the clothy healing class.
• Officers' Quarters: Loot rage
  And how to deal with it.
• WoW Rookie: How not to be a noob
  Just imagine if this was required reading when you first started playing games. No more noobs!
• Ask a Faction Leader: Genn Greymane
  It's an advice column and a lore story all in one!
• Survey: Figuring out the faction transfer numbers
  Breaking down who's transferring where.