With the online movie rental service Netflix going exclusively Blu-ray, it was only a matter of time before the company announced that it was boosting their library volume for Blu-ray titles. Currently, Netflix has 400 titles in their catalog, but it plans to triple this and increase the number of titles to 1,500.

While this sounds like great support for Blu-ray, the cost of such a large scale move may cause Netflix to increase their fees. It shouldn't hit too hard on the wallet though, and besides, an upgrade from DVD to Blu-ray HD is well worth it.

In their latest poll, our good buddies over at EngadgetHD beg the question: What Blu-ray player will you be picking up? With the death of HD DVD ending the format wars, there is only one choice left for high-def needs: Blu-ray. New buyers and HD DVD refugees alike need to make a choice; so what Blu-ray player did they choose? Why, the PS3 of course!

Even though polling is still going on, the PS3 is the clear winner at 56.6% of the total votes. The next closest Blu-ray player is the Panasonic DMP-BD50 at 8.3%; we suspect it's not likely that the DMP-BD50 will catch up to the PS3's massive 48% lead. What does this mean for the PS3? It means that sales can only go up from here.

[Thanks Aaron!]

Wal-Mart declared today that it will "exclusively" back Blu-ray in the high-definition movie format war. We know there's a lot of emotions about this issue still out there, but when Netflix, Blockbuster, Best Buy, almost all of the major movie studios and WAL-MART go Blu-ray, can we finally say this is the end for HD DVD? Wal-Mart stated that "in less than 30 days" customers will see the alpha-dog of retailers go predominantly Blu-ray.

Wal-Mart's release to Joystiq also states that the company is moving "exclusively toward Blu-ray ... players." We've requested clarification as to whether this means they will no longer carry the Xbox 360 HD DVD add-on player. We'll update when we get a response. What we can say is that the 10 Wal-Mart stores we did call either had no idea there was an HD DVD add-on for the Xbox 360 or said they haven't had them for a while.

Good evening internet faithful, Gossip Girl here, your only source into the scandalous lives of today's hottest format war. Top story on my home page? Turns out Reuter's saw Netflix proposing to Blu-ray today. Too bad for HD DVD, which was also on Netflix's play-list until today when it sent out an email explaining that the two were splitsville from here on in. Not only that, but Netflix cooed that by the end of the year all HD DVDs "will be changed to standard definition DVDs" on subscriber's queues. Meaning Netflix isn't just kicking HD DVD out, but burning all the memories in the bathtub too.

Netflix isn't the only company amorous about Blu-ray today. Best Buy also sent hugs and kisses in the form of an announcement that it would "recommend" Blu-ray from now on. Although the retail chain isn't choosing a definitive side just yet, Best Buy will "prominently feature Blu-ray hardware and software beginning in March."

There's nothing Gossip Girl likes more than a good cat fight, but sadly this one is looking almost done. With HD DVD taking hit after hit, not to mention the recent clearance price-drop of the Xbox HD DVD player, it's getting tough to imagine dear sweet HD DVD can stage a comeback. Blu-ray is working its magic and those with the power to decide the format war are following.

Update: Peep this sorry response from the HD DVD camp: "We have long held the belief that HD DVD is the best format for consumers based on quality and value, and with more than 1 million HD DVD players on the market, it's unfortunate to see Netflix make the decision to only stock Blu-ray titles going forward. While the Best Buy announcement says they will recommend Blu-ray, at least they will continue to carry HD DVD and offer consumers a choice at retail." [Via Engadget]

Read: Netflix chooses Blu-ray.
Read: Best Buy to recommend Blu-ray.

[Thanks to all who sent us their Netflix letters!]

Effective immediately, the Xbox 360 HD DVD player add-on is now priced at $130 in the US and Canada. Even better, early birds managed to nab the player for a steal this morning on Amazon (though the $80 offer is now sold out). Depending on your perspective, today's price-drop either signals that HD DVD isn't about to go down easy or that it's grasping at building a user base amidst major setbacks.

For the last half year Blu-ray has had some high-profile victories. Now, we're not choosing sides, just saying that those who haven't pledged their allegiance to an HD movie format may want to wait a little longer (but Blu-ray is totally the winner, right?).

If you just bought an HD-DVD player attachment for your Xbox 360, don't feel completely discouraged about the recent movements in the home entertainment industry. While it definitely seems as though Blu-ray has soundly won the format war, Viacom Inc. owned Paramount Studios recently issued a statement saying they would continue producing HD-DVD movies.

The statement was a correction to a recent Financial Times article saying that the company was following in the footsteps of Warner Bros. Entertainment Inc., and adopting Blu-ray as their sole HD format. Following a brief plunge in the stocks of Toshiba (the company most invested in HD-DVD technology), Paramount issued a statement pledging their allegiance to the format less blue. Looks like it's time to hunker down for the long haul, people -- it might be a while before the clear victor for the Battle of the Formats is decided.

In the wake of the recent announcement of Warner Bros' new allegiance to the Blu-ray format (and, as result, sister company New Line Cinema's similarly adopted format loyalty), the HD DVD group has canceled their pre-Consumer Electronics Show press conference. We're not sure if the announcement will impact the HD DVD Promotion Group's booth at the show, though we imagine it will create an atmosphere for their visitors with a level of awkwardness similar to that of a nursing home.

In a mass email to CES attendees, a representative for the group said they are "currently discussing the potential impact of this announcement with the other HD DVD partner companies and evaluating next steps." If these "next steps" don't include lining the pockets of every remaining film publisher on the market to convince them your format's still viable, HD DVD could go the way of the Betamax with a quickness.

(Via PS3F)

Any respectable connoisseur of the erotic arts can tell you that in this day and age, watching lo-def pornography is about as un-erotic as watching reruns of Murder, She Wrote. Once you've seen an unclothed bathing suit area at 1080p, lower definition skin flicks just seem to lose their appeal. Many porno purveyors have already made the leap to high definition formats -- such as Digital Playground, which publishes movies exclusively in HD-DVD, much to the chagrin of pornstars left with pockmarked skin after years of spite and heroin abuse.

However, Joone, the company's single-named founder, has recently reconsidered his position in the resolution war, agreeing to publish Digital Playground pictures (starting with their 2005 award-winning blockbuster Pirates) in Blu-ray as well. Why the change of heart? According to Joone, "A lot of people were e-mailing that bought a PlayStation 3 and they were basically saying, 'When are you guys going to release Blu-ray?'" Pornophilic PS3 owners can buckle their swashes when Pirates is released January 4th -- we suggest watching the timeless classic American Bangster to tide you over until then.

Michael Bay has been sipping the "Kool-Aid" again. Several months after the director's infamous night with a band of Blu-ray owners and a few glasses of alternate-reality drink (ending in a brief holdout with Transformers 2 on the line), Bay is back to blasting HD DVD. Despite a sobering HD DVD screening of 300 in late-August and newfound acceptance of Paramount's decision to partner with Microsoft, Bay has fallen off the wagon, stumbling onto a trail of deceit leading to a "dirty secret," a corporate plot to annihilate all forms of our beloved polycarbonate discs -- with explosions, lots of 'em.

Bay writes, "Microsoft wants both [HD DVD and Blu-ray] formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about. That is why Microsoft is handing out $100 million dollar checks to studios just [to] embrace the HD DVD and not the leading, and superior Blu Ray [sic]. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth."

While we can't verify just how many $100 million checks have been cashed (we know of just the one we received to ensure the Sony bias keeps flowing), we do know what Bill Gates told us nearly a year ago: "HD DVD is great ... It's neat. But over time, eventually online is going to be more important." That don't sound like no secret to us. Sony was early to the HD movie market and Microsoft didn't want its competitor to run away with a new format before it could get the proper digital distribution network and hardware in place. HD DVD certainly can be viewed as a stalling tactic, and two formats with varying Hollywood support is definitely confusing to consumers, but let's not mistake reality for Michael Bay's vision of Armageddon.

The PS3 may finally be getting around to being a good game console, but there's no denying it's been a great Blu-ray player since the beginning. Sony Europe released figures that 73% of high-def movie sales on the continent were Blu-ray. Sony says the "turning point" in Blu-ray movie sales, which they now say average two to five times the amount of HD-DVD sales weekly, was the release of the PS3.

Blu-ray has been having a pretty solid year in the US as well. It's certainly interesting to note how comparatively small the high-def movie market must be if the lowest selling console in the video game market makes such a massive impact.

Although the rumor started by Smarthouse that a non-Microsoft branded Xbox with built-in HD DVD drive sounds improbable, Stuff.tv got UK Toshiba to give a "no comment" on the matter. Despite the Stuff.tv headline saying, "Toshiba says no to new Xbox 360 HD DVD rumour," the word "comment" is actually missing between "no" and "to." Which, in essence, means we're actually right back to where we started -- with this rumor still floating out there.

An HD DVD built into the Xbox 360 is always possible, but even by the original rumor's timeline, the thing wouldn't even be announced until late next year. With so much extra stuff built into it and without Microsoft branding, it sounds like a load of crazy talk. Mind you, we're getting used to crazy talk around here, so anything is possible.

Cheapy D's army of frugal Fannies bring word that this week's Best Buy flyer (beginning Oct. 21) reveals Heroes on HD DVD is free with the purchase of an Xbox 360 HD DVD player. So, if we're grasping this properly, if you purchase the Xbox 360's HD DVD player from Best Buy you'll get King Kong (still bundled in), Heroes, and five free HD DVDs. The five free movies offer has also now been expanded to Europe. If the Xbox 360 HD DVD unit ends up being true, this ridiculous HD DVD vs. Blu-ray format war might actually be heating up rather than ending. All we know is that the consumers who wait for this mess to end are the ones who'll "win."

Read: Get Heroes HD DVD free with player purchase.
Read: Xbox announces free movies with HD DVD player.
Read: Free HD DVD offer extended, new movies too.

• Fantastic Four: Rise of the Silver Surfer
• Bram Stoker's Dracula
• The Day After Tomorrow
• Halloween
• Evil Dead 2: Dead by Dawn
• Dawn of the Dead
• Day of the Dead
• Galapagos
• A Room with a View

Any time two George Romero and Sam Raimi classics are released in the same week, you know you're in heaven. Do yourself a favor and at least pick up Dawn of the Dead; it's the best zombie movie ever made.

It's probably fair to say we're all tired of hi-def movies coming on two formats, and we just can't wait until this silly war is over. Thankfully, the end is in sight, according to Forrester Research, which released a report stating it believes the high-def movie format war will finally end in 18 months with Sony's Blu-ray eventually coming out on top.

However, Forrester Research analyst J.P. Gownder said Sony still has some work to go before it can be crowned, beginning with cutting prices. "Blu-ray needs to offer a viable hardware model at the $250 price point by Christmas 2007," he said. "Failure to alter strategy would open up Blu-ray to a possible upset defeat at the hands of HD DVD."

Although Paramount's defection to the HD DVD camp certainly was a blow to Blu-ray, companies have been ramping up support of Sony's movie format, both with increased movie support and shelf space. Either way, we just hope it comes to an end long before their prognostication.

Just imagine werewolves, cowboys and the Japanese doing battle against vampires, Nazis and Yankees as Halle Berry comes on screen to spout some nonsense and just looks pretty. You really can't get any better than that.

• Underworld: Unrated
• Black Book
• Memoirs of a Geisha
• Tekkonkinkreet
• The Wild Bunch
• Wyatt Earp
• Gods and Generals
• Gothika

But if this week's releases don't satisfy you, just wait until next week when we're invaded by the undead – now that's something werewolves, vampires or Nazis just can't kill.