Follow us on:

Posts tagged branding

Modern Warfare 3 edition Jeep seen at Detroit car show

Sidequesting caught the new edition of the Jeep Wrangler Unlimited, based on Call of Duty: Modern Warfare 3, at a car show in Detroit. While we'll probably see this thing again as the game gets closer to release (likely at next week's big Call of Duty XP convention), here's your first chance to s...

Continue Reading

Report: EA retiring NBA Live name, replacing it with 'NBA Elite' [update]

According to the latest issue of OXM (via 1UP), EA is retiring the NBA Live name. Instead, the company will now be branding its franchise NBA Elite, starting with NBA Elite 11. We've checked the game's Twitter, blog and news feed to no avail. We did manage to get into touch with an EA Sports spokes...

Continue Reading

Nintendo and the American Heart Association announce Active-Play partnership, co-hosting 'Innovation Summit'

Nintendo of America announced a strategic partnership with the American Heart Association this morning, effectively adding the AHA stamp of approval to all retail boxes of Wii Fit Plus, Wii Sports Resort, and the Nintendo Wii itself. "The brand serves as a chance to remind people about the benefits...

Continue Reading

Microsoft discusses Wii-esque Project Natal branding strategy

While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also followi...

Continue Reading

Xbox 360 Platinum Hits are numerous, cheap, rebranded

This one's just about as confusing as it gets, folks, but here goes nothing. Microsoft is repackaging eight of its titles under a new moniker: "Greatness is Earned." Though these titles still fall into the Platinum Hits category (and as such, are priced at $19.99 and up), a number of them are rece...

Continue Reading

New 'Platinum Hits' packaging spotted in the wild, looks snazzy

Though we've yet to run into one ourselves, word on the internet street is Microsoft has quietly released new packaging for its bad economy-friendly "Platinum Hits" collection -- specifically, Gears of War. Moving decidedly away from the green and white that we've all come to know over the years, ...

Continue Reading

Shhhh: PLAYSTATION is now PlayStation

You can finally pull the cotton out of your ears (and please throw it away, that stuff's been in there forever). The keen eyes over at PS3 Fanboy noticed that the latest PS3 firmware update added support for not only Flash 9, but a softer voice as well, replacing "PLAYSTATION" with the less obnoxiou...

Continue Reading

Microsoft slips to 3rd on "Top 100 Brands" list

Interbrand, the organization who rates and compares brand value, has released its Top 100 Brands of 2008 which included appearances from each of the hardware manufacturers. Microsoft has slipped to number three this year from second place in 2007 while gaming industry competitors Sony and Nintendo...

Continue Reading

Promotional Consideration: Humanitarian aid crosses with the DS

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. As we've discussed before, a company's logo or branding can be just as important as the commercials and ads used to promote a product. This week, we'l...

Continue Reading

A year of Promotional Consideration

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. The titling of this post is a bit of a misnomer, as we didn't start this column until early July, so it's more of a "half-year of" piece. No, you jerk...

Continue Reading


Featured Stories

Image

WWE 2K15 review: Disqualification match

Posted on Nov 26th 2014 2:00PM

Image

Assassin's Creed Rogue review: Avast ye, clone!

Posted on Nov 25th 2014 9:01AM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW